Link building is lame. It has always been a way to manipulate your visibility on the Web. The fact that Google's Webspam team, lead by Matt Cutts, is trying to do something about link spam says a lot. The fact that Google has struggled with this says even more. So what does that mean for link building in 2013 and as we move into 2014?
Link Building in 2013-2014: Stop the Link Spam
My thoughts on link building moving forward:
· Traditional link building will no longer be effective. (Quite honestly it has not been effective for quite some time).
· Google will continue to take a harder stance on link building techniques such as:
o sidebar ad’s
o over-optimized footer links
o directory links
o low quality guest blogs
· Producing fresh, unique content and promoting this content (i.e. by offering social bookmarking options and leveraging social media) will help build links naturally
· Traditional PR (public relations) techniques will help build quality links in a natural manner
· Building relationships with quality sources – will help with “link acquisition” (i.e through quality guest blogging as an example)
· It is not about the number of links that point to your pages, but about the quality of those links
· Cleaning up link inventories is a must. Removing low quality sources using Google’s disavow tool can help create cleaner link profiles.
· Local citations will continue to be important
Links will have to be earned, not built”.
Google, like Bing has in the past, may even diminish the value of link popularity as part of their ranking algorithms. Lord knows it's time.