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All About Google Trusted Stores
Thursday, June 14, 2012

Google Trusted Stores

Interested in learning more about Google Trusted Stores?  Google's Trusted Stores was launched June 7, 2012 to give online shoppers more assurance that participating online retailers are actually trustworthy.  Online retailers who choose to participate in this program will be able to display report cards on their sites that rate the stores’ overall service and the reliability of their shipping services.  Sites will receive a badge from Google if they are deemed that they deliver a great overall experience.  A stores’ ratings will appear to the right on Google’s search results pages. 

While only currently available to US merchants, should Google ‘s Trusted Stores take off look for the option to be made available to additional GEOs.  For shoppers, Google is also offering a lifetime purchase protection of up to $1,000 per shopper.  According to Google,
When you opt in for free purchase protection, and you’re unable to resolve an eligible issue with the qualifying merchant, Google will help you resolve the issue, which can include a full refund or item replacement.

Eligible purchase protection issues include the following:
  • You fail to receive the correct item.
  • The item is not in the promised condition.
  • You are billed an incorrect amount.
  • The item is not shipped in a timely manner.
  • The store does not honor their return policies.

Prohibited products include:

  • Adult goods and services
  • Body parts (similar to eBay)
  • Bulk marketing tools and spam
  • Counterfeit or infringing goods
  • Drugs, drug paraphernalia, and drug test circumvention aids
  • Fireworks and hazardous materials
  • Gaming/Gambling
  • Illegal goods and services
    • knives and other weapons
    • fake ids, passports or diplomas
    • manuals, how-to guides for enabling illegal access to protected property (software, servers, websites etc)

How Google Trusted Stores Works

  1. Google allows merchants who meet certain shipping and customer service performance metrics to participate in this free program. 
  2. Participating merchants display the Google Trusted Store badge on their web sites.
  3. Shoppers purchase products from merchants participating in the Google Trusted Stores program.  After completing a purchase with a Google Trusted Store, some users will be offered the chance to opt the order in to free purchase protection from Google. It should be noted that if you opt in, the merchant will share your order information and email address with Google.
The payment protection option is only available at the time of purchase.  (This could change in the future).  For more information see: Google's How the Program Works.

Merchants are measured on metrics such as shipping and service.  Participating merchants must ship quickly and efficiently.  According to Google, Google Trusted Stores have proven track records of reliable shipping and great customer service. Google evaluates and monitors participating merchants on order shipping and issue resolution, to ensure a high quality online shopping experience. 

How to Set Up Google Trusted Stores

There are really three steps to set up your business as a Google Trusted Store.

  1. Set up of Google Trusted stores account - you will need to provide basic information about your company including some information that will be for public display.  This process can be started by going to: http://www.google.com/trustedstores/sell/signup, select your country and click "Create account".  Information that you will be required to provide includes:
    • your business information including contact and customer service information
    • completion of program and shipping agreements
    • shipping and cancellation data feed
  2. Creation and submission of your feeds - you will need to create and send Google automated daily shipment and cancellation feeds from your store via the Google Merchant Center.  More information on feed creation.  Google supports a tab-delimited text file format (.txt). The first row of the data file - the “header row” - should include all the below attribute names separated by a tab.  The corresponding values under each attribute name begin in the second row.

  3. Add the JS to your site - you will need to implement the Google Trusted Store badge JavaScript on every page of your site. Allow users to opt in to the program, and pass order details to Google, by implementing some additional JavaScript on your order confirmation page.
Additional Information:  Intergration Overview

Related Resources

Trusted Stores Merchant Help - Google: http://support.google.com/trustedstoresmerchant/?hl=en 
Google Trusted Stores Official Site: http://www.google.com/trustedstores/
Google's Official Announcement - http://googleblog.blogspot.ca/2012/06/connecting-shoppers-and-great-stores.html
Google Trusted Sites Forum Discussion at Webmaster World: http://www.webmasterworld.com/goog/4462538.htm

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posted by Jody @ 4:33 PM  
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