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2011 Review: 12 Months of Google
Monday, December 19, 2011
Wow 2011 saw a very active Google.  From Panda Sightings to more acquisitions and SERP updates, Google.  We saw more significant Google algorithm updates in 2011 than in any other year, and while Google maintains that they have always made numerous algorithm updates, the ones made in 2011 seemed more regular and more significant.

Let's look at a monthly breakdown of some of Google's updates in 2011.  Special thanks to Barry Schwartz from Search Engine Roundtable for his excellent coverage of the Google Panda updates over the past 9-12 months.

Google 2011:  The Year of Google Panda (and Other Algorithm Updates

January 2011
February 2011
March 2011
April 2011
  • April 11th. Google announces that the Panda Update has been rolled out worldwide.  Many Webmasters claim devastating results are challenging their businesses.  Google goes on to state that "The impact of these new signals is smaller in scope than the original change: about 2% of U.S. queries are affected by a reasonable amount, compared with almost 12% of U.S. queries for the original change."  People are still questioning whether or not Google's results have improved.  http://www.seroundtable.com/google-panda-worldwide-13259.html
  • April 14th - some Webmasters (very few mind you) are stating that they have finally seen some improved results since the original launch of Panda.  http://www.seroundtable.com/google-panda-improvements-13271.html
May 2011
  • May 6th - Google attempts to offer some advice for sites hit by Panda with a definite focus on improving the quality of content. 
  • May 9th - reports suggest that Google Panda 3.0 is underway, this update is later confirmed as Google Panda rollout 2.1.
  • A site known as Pandalized http://pandalized.com/ is launched with examples of sites that have been negatively impacted by the Panda Updates.
June 2011
July 2011
  • July 12 - ex-Googler Vanessa Fox shares some of her additional thoughts on Google Panda in an interview with Eric Enge.  Fox states that "Panda is updated on a periodic basis, as opposed to in real time. This is similar to updates to the PageRank displayed on the Google Toolbar, except it is a whole lot more important!"  Shes goes on to say "It’s important to look and see what other sites are ranking for. What are you offering that is better than other sites? If you don’t have anything new or valuable to say then take a look at your current content game plan."
  • July 14 - reports begin to surface that some sites have seen a Panda recovery by using subdomains to remove low quality content from the main site. 
  • July 22 - Google 2.3 confirmed by Google http://www.seroundtable.com/panda-23-13766.html.  some webmasters begin claiming some recoveries after this rollout of Panda.
August 2011
  • August 12 sees Google confirm the roll out of Google Panda 2.4 signifying the roll out in different languages.

September 2011
  • September 28 - Google Panda 2.5 is launched
  • September 29 - Search Engine Roundtable releases a poll of the types of sites most impacted by Panda.
October 2011
November 2011
December 2011
  • December 6 - a Webmaster World thread explains how one site appeared to have recovered from Google Panda by simply shifting their content.
  • December 14 - Google tweeted that there would be no more Panda updates until after the holidays with the last official update occurring on November 18th.  Could that mean that the next update. post holidays will be a major one?  I have a feeling that it might be significant.

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posted by Jody @ Monday, December 19, 2011  
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Name: Jody
Home: Kelowna, BC, Canada
About Me: SEO guy by day, family man 24/7.
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