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5 Years of Marketing Jive
Monday, October 31, 2011
In October of 2006, I started a blog in hopes really of learning more about blogging and some SEO issues that I wanted to test from time to time. I like to write, but as anyone with a blog or two knows, starting a blog can be a time consuming endeavour. 

It has been five years since I started a little blog called "SEO-Space".  I started the blog in part because I wanted to share some thoughts about my SEO experiences and offer some tips for others to leverage.  There are a lot of SEO resources out there, I wanted to create one that was a good resource, one that was:
  • a useful resource
  • simple to read and follow
  • offered great tips
  • shared some industry news
  • provided the odd opinion here and there
Twelve hundred posts later and here we are.  I have covered a lot of different topics most centering around search and online marketing.  Over the past five years, Marketing Jive has seen hundreds of thousands of visitors from all corners of the world visit.  While it might not seem that impressive to you, you have to remember that Marketing Jive is pretty much a one man show.  While we have had guest bloggers, pretty much 99% of the post have been by yours truly.

We have covered a diverse set of topics from SEO best practices, content strategies, marketing buzzwords, keyword research and the like.  It has been fun to see just which posts have generated the most traffic over the years.

Marketing Jive's Top Posts

Here is a look at some of our most popular posts from the past five years.
  1. Business Benefits of Using Facebook - from September 2007
  2. Top Marketing Buzzwords 2009 edition - January 2009
  3. Chrysler Dodge Caliber is a Piece of Junk - a little rant from March 2008 where I expressed my dissatisfaction with my wife's car at the time.  I received a lot of comments on this one.
  4. 14 Best Practices and Tips for Video Optimization - September 2007
  5. How Much is Your NHL Team Worth? - from October 2008... my other passion... hockey.
  6. 5 Ways to Reduce Bounce Rate - from February 2009
  7. Top Marketing Buzzwords - 2010 edition - January 2010
 Marketing Jive's Top SEO Posts
  1. Website Re-Design: A 21 Step SEO Checklist for Planning a Website Re-Design - from April 2008
  2. 37 Things To Keep in Mind When Writing Web Content - March 2007
  3. 15 Business Benefits of Using Twitter - July 2009
  4. Content Development: 11 Must Reads from Marketing Jive - June 2010
  5. Mobile SEO Tips: The Ultimate Guide to Mobile Search Optimization - March 2010
  6. Competitive Analysis: 12 Free Competitive Intelligence Tools - February 2009
  7. Online Reputation Management - Series - August 2007
Marketing Jive's Top Google Related Posts

We have had fun with various posts about Google over the years.
  1. 10 Years of Google Part Five: Top 100 Google Moments Part IV - September 2008
  2. What Makes Google Tick? Hundreds of Items Used in their Search Algorithm - April 2010
  3. Top 20 Google Blogs for Use in 2009 - September 2009
  4. Google's Best Practices for Product Search - from June 2009
  5. Top 10 Google Updates of All Time - August 2011
  6. Google MayDay Update: Definitive List of Resources - May 2010
  7. What If There Was No Google? - February 2007
Marketing Jive's Top Non-SEO Related Posts
  1. NHL Team Worth 2010: List of NHL Team Worth - October 2010
  2. Top 100 Rock Albums of the Decade: 2000-2009 - December 2009
  3. Mark Messier Greatest Leader in the History of Sports - February 2007
  4. CFL: 95th Annual Grey Cup: Roughriders vs. Blue Bombers - November 2007
  5. Happy Birthday Chuck Berry! Chuck Berry Turns 81 - October 2007
  6. Canadian Guitar God Jeff Healy Passes Away - March 2008
  7. Barack Obama Teams Up with Spiderman - January 2009
 I am working on my list of top posts which I hope to have ready for later this week.

Thanks for all of the folks that have visited Marketing Jive over the years.  A special thanks to our regular readers.  As some of you may have noticed, the frequency of my posts has slowed.  This is in part a result of me wanting to spend more time with my little guy Elias and my family.  In fact, for those interested,  I will be looking at selling my Marketing Jive blog so that I can focus my efforts with some new initiatives.  Feel free to for more details.

It has been a great five years.

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posted by Jody @ Monday, October 31, 2011  
Cool Infographic: Why Content for SEO?
Monday, October 17, 2011
For those of you who know me, you know that I think that infographics are passe and have really been abused for all of the wrong reasons. However from time to time I find a useful one (even if it contains some elementary information.

If you want to perform well in the search engines, there is no question that you need to feature quality and engaging content on your web properties.

Check out this infographic from Brafton on why content is important for SEO.

Brafton's Infographic: Why Content for SEO?


Download the full infographic here.

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posted by Jody @ Monday, October 17, 2011  
40 Content Marketing Tips You Can't Afford to Ignore
Tuesday, October 11, 2011
Content marketing is a tool that any business can use (large or small) to reach their audience.  When performed and executed properly, any business can leverage content marketing to converse with their customers, prospects, partners and even competitors.  The fact is you do not even require a large budget to be successful with content marketing.  You just need to understand what you want to communicate, when and to whom. 

What is Content Marketing?

Content marketing is the process of creating and promoting relevant content to an audience that is searching for information.  It can be used to simply convey a process, describe a product, share an opinion or communicate some new information.  Content marketing can even be used to remind an audience about a product, service or experience.

It is important to remember that content marketing is not just the creation of the relevant content, but the promotion of this content to your desired audience. In addition content marketing is not effective when used as a sole strategy.  An effective content marketing strategy should leverage search and social marketing as well.  In essence, while you can create some remarkable content, you still need people to find it, to engage with it ans to share it.

Content marketing is really an ongoing process that involves a series of actions.  In fact, a typical content marketing process would go through the following steps:
  1. Establishing the overall content development strategy
  2. Researching what information your target market is actively consuming (and where).  This would also include researching which keywords that you should be focusing on.
  3. Content creation
  4. Content Optimization
  5. Launching the content
  6. Content Promotion
  7. Content Distribution
  8. Content engagement (which may include obtaining quality inbound links, and social shares)
  9. Measuring progress
  10. Revisiting any of the previous steps to ensure that your content marketing efforts are effective.
Content marketing at times can be trial and error, after all your target audience is ever changing as is the means by which they consume information.   Using the following content marketing tips can help ensure that your content marketing efforts are not going to waste.


40 Content Marketing Tips You Cannot Afford to Ignore
  1. Always have a plan
  2. Make sure you create an editorial calendar - even if you do not have a content team, an editorial calendar is a must to keep you on track.
  3. Understand that people consume information in different manners
  4. Understand that people in the digital age use online to:
    • learn
    • socialize
    • express opinions
    • to shop
    • for entertainment
    • to promote their business
  5.  Everyone is social (either online or offline)
  6. Be unique - understand what content already exists out there and do not try to rehash what is already available.
  7. Leverage testimonials (good and bad)
  8. Incorporate images with your content
  9. Consider leveraging rich media such as video to share information
  10. Remember, every page on your website should be somewhat unique and be an authority on a given topic.
  11. Learn how the search engines engage with your content.
  12. Leverage an HTML sitemap
  13. Leverage an XML sitemap
  14. Leverage microformats for information that can offer more information about your business, products or services (think:  addresses, menus, events etc.)
  15. Evaluate what is working for your competitors
  16. Pay attention to trending topics
  17. Learn how to "optimize" for search engines and social networks
  18. Become a master at keyword research
  19. Develop an on-going keyword research process
  20. Establish content goals from a traffic perspective
  21. Establish content goals from an engagement perspective
  22. Don't be afraid to experiment
  23. Tell a story when necessary
  24. See #6
  25. Take inventory of your existing content
  26. Try to optimize your pages for a single topic
  27. Do not use somebody else's content on your web properties
  28. Repurpose (or remove old/outdated) content - focus on quality.
  29. Remember it is not about the number of pages your site has, it is about the quality of those pages.
  30. Leverage blogging for the purposes of sharing content quickly and in a timely manner
  31. Take a stand - a little controversy can be a good thing
  32. Be creative - don't use infographics because everyone else is using them.  Think outside of the box when it comes to sharing content and how you will display it on your web properties.
  33. Be consistent with your offline content - oh boy, how many times have you seen a brand with confusing messaging on their website when compared to another form of advertising medium that they have used?  Strive to have you offline and online content compliment each other.
  34. Perform periodic reviews of your content - to ensure that users are engaging with it.
  35. Update your content regularly
  36. Monitor your top performing content and more importantly your poorest performing content via analytics.  Look for patterns and trends to ensure more consistent optimization across your website.
  37. Do not over optimize or over-SEO your content
  38. Facebook is not going away, use it.
  39. Monitor the links to your content to get an idea of which pages are more popular than others.
  40. Make your content available - do not hide it behind a login.
If you leverage the majority of these tips, you should experience success with your content marketing strategy.  Just how much success is up to you.  If you are in the business of being a directory, your days might just be numbered and you really are going to need to take a long hard look at your business model or at least at you content model to see if you are truly the authority you think you are.  For scrapers, article spammers and syndicators you too might want to revisit your approach with content marketing.  Quality content will always be more engaging with the user and with the search engine crawlers.  Developing a plan for your content marketing efforts may just help you engage with your customers like never before.  In this digital age, we are all publishers and as marketers we cannot afford to ignore the importance of content marketing.



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posted by Jody @ Tuesday, October 11, 2011  
Steve Jobs: A True Visionary
Wednesday, October 05, 2011
Steve Jobs left us today. He was a true inspiration. Apple will never be the same. The world feels a lot emptier right now.


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posted by Jody @ Wednesday, October 05, 2011  
More Reaction to the Latest Google Panda Update
Monday, October 03, 2011
Last week, Google rolled out their latest Google Panda Update and it appears the reaction is similar to what many had when the original Google Panda update took place back in late February.  Searchmetrics shared some of the winners and losers of the most recent update.  It's no surprise to see content rich sites such as Zappos and the WSJ experiencing great success with the latest roll out of Panda, but what about the little guy?  What about the less popular brands with great content and great site experiences?

I am seeing more and more people become increasingly frustrated with Google's search results and this is not just site owners, but searchers alike.  It makes you wonder if Bing will continue to gain market share from Google?  Bing is no Google killer, but then again searchers need a decent alternative to Google whether that is Twitter, Facebook, or Bing.  So what are people saying about Google Panda 2.5?  Initially there seems to be suggestions that Google Panda 2.5 benefited video sites.  More on that here.


Response to Google 2.5

Here are a sample of responses from people on Google Panda 2.5:

Comments from  the Searchmetrics post from above:
  • Forget Google, they don’t know what the heck they’re doing anymore because they have an extremely fragmented approach to search. How many changes a year? (2-3 day average) and how many different “groups or teams” pushing updates? (too many).  Bing. Clean. Simple. Effective. All things Google USED to be. - John Davies
  • Fox news is up? Well there’s definitely something amiss with Google’s ‘quality’-meter.. - Jane
  • ... This is an update that favors Adwords spenders. Something commonly pointed out by Aaron Wall of SEO book. The bigger the spend the better the rankings.
    This update seems to validate the gov’t antitrust issues going on right now, and for once I agree with Capital Hill. Google seems to cook the results. They even remove sites manually because they object to them or feel they are spamming them which is not always the case its their “opinion”, yet they will allow large companies like JC Penny to publicly spam and get away with a 60 day penalty, while they take much heavier hands to other sites and penalize them for years and sometimes multiple occasions because of jealous competitors unjustified and sometimes cooked complaints.

    Google results are by far the worst they are today. You would think wikipedia and amazon own Google. They are a popularity search engine NOT a relative content search engine. Your site must be popular or it simply will not rank for relative content alone... - Google Antitrust
  • For those that think this is some evil-Google effort to benefit itself and big media, I think that’s off-base. They really are trying to get people the best results, but some types of content win and others lose out in the process... The pattern I’m seeing is that sites with a lot of video greatly improved and sites without much video focus got hit pretty hard. IGN, GameTrailers, G4TV and of course YouTube, TV.com, and metacafe.com are all sites with lots of video (or video-focused sites) that did well. GamePro.com and 1UP.com have much less video focus and took a big hit.- Norris Boothe

Response from Twitter:
  • @Elbst23 Google Panda strikes yet again. Late last week, Google Panda 2.5 made Waves across the web. Winners were big brands and video sites...
  • @mk03 Google Panda 2.5 update is now LIVE. Google has conformed, Panda 2.5 iteration is part of providing high quality site to Google user.
  • @WebProNews Google Panda Update: Google on Why Google Sites Did Well - su.pr/2MVG7y
  • @btabke Google Panda Update Content Farms vs Youtube Video Farm - YouTube youtube.com/watch?v=DmWPja…
  • @HesDave How many people are now un-employed due to PANDA? - Webmaster Central Help
  • @tedulle: New #Panda demoted Today Show & Motor Trend bit.ly/rekTjO The word "amok" comes to mind
  • The End Of The Road For Content Farms? About.Com Fires 15 Of 22 Editorial Staff - http://ow.ly/6Had1 
Other opinions:

Rand Fishkin - SEOmoz: Google Panda & SEO Tips From SEOmoz
Chris Crum WebProNews: WebProNews - DaniWeb Loses Over Half of Traffic: The Panda is Back.
Google panda update posterchild gets hit again after full recovery.

Can you believe all of this outrage over a little Panda?  Look for future Panda updates coming to a Google near you.

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    posted by Jody @ Monday, October 03, 2011  
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