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A Couple of Must Read Posts...
Thursday, September 29, 2011
Hi folks, sorry about the lengthily wait in between posts, time has been elusive over the past couple of weeks and we hope to get rolling again with some regular posts. For now we would like to share some really great posts from the last week.

Should Rick Santorum’s “Google Problem” Be Fixed? - Danny Sullivan, Search Engine Land - I, like many, have been a little critical of Google's results ever since the launch of Caffeine.  I am obviously not the only one who has been questioning the results.  This is a great article to show that problem may not solely rest with Google, Danny breaks down an interesting example of how Republican presidential candidate, Rick Santorum has been quite vocal about the issues with Google's search results.  I appreciate this article because indirectly it illustrates just how the over-emphasis on link popularity by the engines can result in less relevant search results being presented (depending on the search query of course).  I'm not saying that some of these results should not appear, I'm just saying that they probably should not appear regularly on the first page.  As Danny states,
It is poor relevance from both Google and Bing that his campaign site is ranking behind Spreading Santorum. From a relevancy standpoint, for most people, I’d say it should be first. It’s what most people doing that search are likely trying to find — except for the search voyeurs who heard about the odd ranking.
It is a great read.  http://searchengineland.com/should-rick-santorums-google-problem-be-fixed-93570

5 Ways Guest Blog Posts Can Help Your SEO - Daily SEO Tip - many of us realize that blogs are great mechanisms for getting content out on the Web in a hurry and they are even more important if you are a respected blogger and produce great content.  Of course if you have a blog, there are some great SEO benefits as well.  This post highlights some ways in which guest blogging can help yourSEO strategy.  Some really cool tips here.  http://dailyseotip.com/5-ways-guest-blog-posts-can-help-your-seo/1882

A Revamped Delicious Increases Imagery & Adds “Stacks” - Greg Finn, SE Land.  Over the past couple of years I have really become a fan of Delicious.  It is with good reason that Delicious is touted as the world's leading social bookmarking service.  This week Delicious launched a new look and some new features including their "Stack" functionality.  Greg's article is great review of the newly revamped Delicious.  If you have not yet tried Delicious, now might be the time to start.  It is a great tool for housing knowledge transferring knowledge, sharing knowledge or for simply storing your most important and relevant resources that you can refer back to as needed.  http://searchengineland.com/a-revamped-delicious-increases-imagery-adds-stacks-94621

There has been a number of great posts about SEO, search and digital marketing this week.  The three that we mentioned here are just a sample of such.  Enjoy!

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