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Mobile Activity in Canada
Thursday, June 09, 2011
Last week, comScore shared some interesting information about mobile behaviors in Canada.  This coincided with comScores launch of their mobile measuring product, comScore MobiLens in Canada.  This product presents a leading view on the Canadian mobile media landscape (as well as US, European and Japanese landscapes). 

Some of the findings specific to the Canadian market included:
  • in March 2011, 40.6 percent of mobile users in Canada used an application on their mobile device
  • 32.7 percent used a mobile browser
  • 35.2 percent of the mobile audience leveraged mobile to access news and information
  • 25.4 percent of the audience used mobile to access social environments or blogs
  • 64.5 percent sent text messages while 48.9 percent used their phone to snap a picture

It also looks like there are more Blackberry subscribers/users than iPhone subscribers/users as Research in Motion (RIM) has a 42% share of  Smartphone subscribers.  Apple is second with 31%.

About comScore MobileLens

According to comScore,
comScore MobiLens™ provides an unparalleled view of the U.S., European, Japanese and Canadian mobile media landscapes, connecting data on mobile consumer demographics and behavior with device capabilities to help you understand key technology and consumer trends in the dynamic mobile media market.
For marketers, this product will assist in:
  • Understanding where your target audience can best be reached on mobile—SMS, mobile web or downloaded application
  • Creation of mobile media plans that target specific demographic segments
  • Staying on top of the fast-changing mobile market
A great resource for gaining insight into the mobile audience.


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