Wordstream has launched a free keyword research kit that acts as a guide to analyzing keyword competition, with contributions from industry thought leaders like Aaron Wall, Rand Fishkin, Michael Gray, and 32 other search experts. The kit features:
- Two white papers on keyword research, one on keyword grouping and one on keyword research for social media
- A Keyword Cheat Sheet (a quick refresher document on keyword research best practices, tools, and myths)
- A Keyword Monitoring Worksheet (a preformatted spreadsheet to help you calculate opportunities from a traffic, rankings, and conversion perspective).
- 4 Steps to Better Keyword Grouping – This white paper explains how to organize your keywords into actionable, Google-friendly groups in an easy four-step process. This tool allows you to plug in your keyword data every month and monitor trends in your rankings, traffic from SEO, and ultimately how your organic search engine marketing efforts are helping to drive your business.
You can find the kit here: http://marketing.wordstream.com/KeywordResearchKit.html
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