|Webmasters and site owners are still scrambling in the aftermath of Google's Farmer/Panda algorithm update. There has been a lot of backlash as some are reporting traffic losses as high as 80%. While some people are, to put it mildly, pissed off, others suggest that this update is long overdue.
While I think that Google is still tweaking this update, (I have a feeling March 24th might be an interesting day for some --> First roll out of Update Jan. 26, second roll out - Feb. 25, third major rollout - March 24?) I have compiled a list of seven areas that may have been part of the recent algorithm update.
7 Areas to Address Google Panda Algorithm Update
- Low Quality Page Clean Up
- Block low quality pages with traffic
- Remove low quality pages that hurt overall credibility for the site.
Removal of Ad heavy pages
Clean Up of duplicate content
- Enhance existing content with additional content
- Analyzing stolen content and requesting removal
- Reporting blatant offenders to Google
Improve Inbound Linking – an indication of significant user engagement in the eyes of Google
- Leverage Google Chrome Extension – blocklist?
Social Engagement - is your audience actively discussing the topics on your site? Are they sharing the content on social media sites?
Lower Click through rates – re-optimize titles and meta descriptions
Too many internal links? – reports suggest that this may have been a small part of the algo update.
Regardless, these are items that you might want to revisit anyway.
- discussion forums where your topic area is being discussed
Labels: algorithm update, Google Panda Update