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Buzzword - a phrase or word that entices people to discuss a topic in repetition.
Well it is that time of year again, time to share with the world our annual list of Top Marketing Buzzwords that you can expect to hear in the upcoming year. Before we get to this year's list, let's take a look at some of the top buzzwords from previous years.
2010 saw some interesting changes happen in the world of Search and in online marketing. With this change came new buzzwords such as "real-time search", "MayDay", and "Google Instant". Here is a look at some of the top marketing buzzwords that you can expect to hear in 2011.
Top 100 Marketing Buzzwords of 2011
Attribution
Content Marketing
Social Signals
Value Proposition
Personalization
Local Search Marketing
Social Search
App Marketing
Lead Generation
Macro Influence
iPad App Optimization
Long-tail
Bundling
Conversion Rate Optimization
Action Item Management
Mobile Marketing
Impact Analysis
Real-Time
Query Optimization
Segmentation
Business Objectives
App Optimization
Disintermediation
Buzz
Benchmarking
Like Juice
Brandstorming
Social Cleansing
Tech-session Proof
Bing Bopping
Lean
Tablet App Optimization
Incremental
Semantic Mapping
Maturity Models
Algorithm Anxiety
Relevance
Value Pushing
Brand Extension
Optimization
Best in Class
Content Optimization
Visible Placement
Demand Creation
Incremental Improvement
Bounce Rate
Online Lead Generation
Search Maturation
Re-engineering
Trended Analysis
Behavioural Targeting
Online Retention
Exclusivity
Austerity
SMS Conversion Optimization
Neuromarketing
Leapfrogging
Viral Marketing
Goal Setting
Semantic Engagement Optimization
Distribution Channeling
Latent Dirichlet Allocation
Digital Natives
Brand Value
Article Marketing
Diversification
External Analysis
Market Segmentation
Relationship Marketing
Category Management
Mobile SEO
SWOT Analysis
Consumer Initiated
Workflow
SMS Marketing
Internet Speed
Click Triggers
Contextual Discovery
Organic Search
Digitally Grounded
Engagement Metrics
Coolhunting
Echo Boomers
Kickback Marketing
Convergent Programming
First-Mover Advantage
Glocalization
Low-Hanging Fruit
Lifelong Value
Greenlining
Web spam Prevention
Share of Voice
Re-skilling
Impact Investing
Search Recession
Calls to Action
Torso (keyword)
Microblogging
Next Generation SEO
Internet Popularity
Twinternship
There you have it another year of marketing buzzwords that you can expect to hear around the water cooler, at restaurants, in airports or just about anywhere where the discussion surrounds business or Search marketing.
