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Yahoo Clues: Another Keyword Tool to Add to Your Repertoire
Wednesday, November 17, 2010
Here is something new and kind of cool from Yahoo.  Enter Yahoo Clues, a new tool that provides insight into the types of people searching for specific keyword phrases and shows related terms based on those searches and searchers. http://clues.yahoo.com/

The tool allows you to plug in one or two keyword phrases and it then plots the search trends of those keywords on the page. It shows you keyword popularity over time, searches by age and gender, income level, geographic location, “search flow” and related searches.

Yahoo! Clues lets you explore how people are using Yahoo! Search. When you enter a word or phrase in the "Search Term" field and click Discover, you’ll see information about that search term’s popularity over time, across demographic groups, and in different locations.  You can also enter a second search term in the "Compare With" field. This will show you information on both search terms, side by side.

To use Yahoo Clues, simply type a single word or phrase into the "Find Trends" box and click Discover to start your Yahoo! Clues search. The resulting information is displayed to the right in an information card.  To compare more than one search trend, type your second word or phrase into the "Compare With" box to see comparative information displayed on each searched word or phrase.

According to Yahoo, the following categories of information are available in Yahoo! Clues:

Searches Over Time – This chart provides search volume trends over time, and corresponds to the Time filter selection under the "Find Trends" box. Choosing any filter in the Time section will update the Yahoo! Clues information card. See What is the Time Filter?
          o The search volume displayed in this graph is based on a 100-point scale, with 100 representing the time over the past month or current Time Filter selection with the highest search volume, and 0 representing the time over the past month with the lowest search volume

By Demographic – This section provides a demographic breakdown of Age, Gender, or a combined Both view (default) for your search term.
          o Yahoo! Clues aggregates age and gender information across Yahoo! Search.

By Income – This section provides a breakdown of income distribution for your search term.
          o Yahoo! Clues calculates this category using anonymous aggregated zip code information from Yahoo! Search matched against per capita income data from the US Census Bureau.

By Location – This map shows where the greatest concentrations of searches originated. Currently, only Yahoo! Search information originating from the United States is available. Click on the list of states to get detailed information on where searches are coming from within that state.
          o To avoid the most populated states always claiming top spots, Yahoo! Clues factors out relative population differences between states and shows a ranked list of the top 10. A 100-point scale is to represent the data, with 100 representing the highest concentration of searches, and 0 representing the lowest.

Search Flow – This section provides a list of the most probable previous and next user searches from an analysis of aggregated search patterns across Yahoo! Search. The top item under "Previous Queries" represents the most probable search term people tried before your search term. Similarly, the top item under "Next Queries" represents the most probable search term people tried after your search term.
          o Click on links in the "Previous Queries" or "Next Queries" to update the Yahoo! Clues information card. The selected query is displayed in the center column in bold.

Related Searches – This section provides a list of the most common related search terms across Yahoo! Search and is not limited to the user search patterns displayed in "Search Flow". Click the links to update the information displayed in the Yahoo! Clues information cards.

Barry Schwartz over at Search Engine Land had a great review of Yahoo Clues

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posted by Jody @ Wednesday, November 17, 2010  
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