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Top 5 SEO Lists - Week of November 1, 2010
Friday, November 05, 2010
In case you missed last week's list, you can find it here: http://www.marketing-jive.com/2010/11/top-5-seo-lists-week-of-october-25th.html.  This week we include, of all things, an infographic and a list from Marketing Sherpa's 2011 SEO and Social Media Benchmarking report.
#5.  7 Crude Links — If Link Building Was Oil Drilling (Infographic) - Apparently links are like crude oil.  Who knew? Regardless we liked this infographic that highlights the various type of links that can be readily available. For the record, anyone eles sick of infographics yet?
#4.  November 2010 Google Webmaster Report - SEO Roundtable has a nice summary of an ongoing WebmasterWorld thread specifically designed to track Google changes. They also provide links to the most interesting Google SEO related topics covered in the past month
#3.  MarketingSherpa 2011 SEO & Social Media Benchmark Report - Top Rank's Online Marketing Blog.  While not technically a list per se, this post did include a screenshot of a chart from the Marketing Sherpa Marketing Benchmark survey about the effectiveness of SEO tactics from an agency perspective.  We found that very interesting and in fact would agree with the majority of the dat conveyed in that table. 

#2.  7 Reasons Your Site Doesn't Convert - a great piece that suggests you focus on amping up the trust factors of your site.  As well as making the conversion process clear with direction. Think of things like clear information scent, ensuring that important content is easily found, clear conversion paths etc.

#1.  9 Sure-Fire SEO Tips - SEO Journal.  While Zeke's post does not contain a lot of new practices, it does set fourth some good reminders of some SEO practices that you may want to leverage as part of your SEO practices.  Some of the better tips included on this list include:
  • Evaluating (and using) the keywords that your competitors may be targeting.
  • Use Google Webmaster Tools - we recommend using GWT regularly.
  • Understand exactly what a quality link is.  This can be one of the single most important statements in all of SEO.  Work to get quality links and do not simply focus on the quantity of your external links.
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