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Pubcon Day Three Session of the Day was Linkfluence: Buying Links with Maximum Juice
The session was interesting as all speakers suggested that you do not purchase links, yet the title of the session was on buying links. The fact is buying links does not serve any long term benefit as the speakers pointed out. Great session. Here is is in a nutshell:
Jamie Steven – VP Marketing SEOmozWhy do SEOs buy links?
Jim Boykin - slide deck is available here: http://www.webuildpages.com/pubcon/ UN: pubcon PW: ninja
- Buying links is risk/reward thing
- Use the query link:www.trade-schools.net –www.trade-schools.net
- Avoid link brokers
- Do Not buy links
Todd Malicoatno longer recommends buying links anymore
- avoid link brokers
- mentioned the Blink test
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- total unique domains linking
- total unique links
- total special links (.edu/.gov)
- placement of links
- age of the site that is providing the link
- listed 10 major factors that makes a quality link a quality link
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- the # of unique linking domains that you have pointing to a given page
- SEO Tip: study your competitor link profiles. Use tools such as Open Site Explorer
Calum MacLeod – Link InfluenceDifficult speaker to understand
- Discussed the need to diversify your link profile
- Avoid bad neighborhoods on same IP blocks
Overall not bad, sure seen a change in opinikn from some of these speakers from like a year ago or so.
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Labels: pubcon, pubcon 2010
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