You know the key to being a successful organization can stem from innovation. Google is considered one of the more innovative companies out there. Sure they are large and have office across the globe, but they never stop innovating, upgrading, acquiring, and providing information to the world.
Case in point, I was going through my feed reader looking for the latest search, marketing and tech news and I noticed that over the course of the past week, Google has been busy, busy, busy. Here is but a sample of some of the things that Google has been involveds in over the past couple of weeks.
Google Indexing Text In Flash Files
- Google recently announced that it is now able to index text within a Flash (.swf) file. The latest update means that any text that a user interacts with in your SWF file can be indexed by Googlebot and used to match queries and generate snippets for results in Google searches.
Google Removes 3 Advanced Search Options, Google Operating System
Beyond Instant results: Instant Previews -
Official Google Blog
Son of SEO is Undead (Google Caffeine and New Product Refinements)
- SEO by the Sea
Key Takeaways From Google’s Matt Cutts Talk At PubCon
Google's Eric Schmidt from the Web 2.0 Summit
- Search Engine Land
Improvements to Product Search for this holiday season
- Official Google Blog
Four Listings Now Magic Number In Google Page One Results
- Search Engine Watch
Googles 4-Pack For Branded Searches: A Subtle Penalty For RipOff Report?
- Marketing Pilgrim
Google Launches A Recommendation Engine
Google's Newest Q&A Service: 'Baraza'
- Google Blogoscoped
Google Creates “Source” Meta Tags To Help ID Original News Sources
- Search Engine Land
Google Enters Toolbar Deal With AVG
- Web Pro News
Editing your Google Docs on the go
- Google Docs Blog
Within Google Docs, the new documents editor now supports editing on your mobile browser. This feature will now allow us to work on that important memo...while on the bus or train to work, if you’re behind on a group proposal, but really want to make it to the ball game tonight, your whole team can work on it from the bleacher seats, or you can take minute-by-minute notes at a concert so you’ll always remember the setlist.
SEOs Should Focus On Where Google Is Heading
- SEO Book
It is items like this that set Google apart from other organizations, some organizations are all talk, the difference with Google is that they do. And while they don't always get it right, they are not afraid to fail, thye learn from their mistakes. They know when to hold them and when to fold them. Google does not believe in complacency and neither should you. There is a lot going on at Google these days. Just look at all of the infrastructure and algorithm updates they have released this year