Google Still Has 66.3% Market Share in US - Marketing Jive - Discussions About Online Marketing & Organic Search

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Google Still Has 66.3% Market Share in US

Monday, November 22, 2010

Google is still the leading search engine of choice in North America by far. ComScore released their US Search Engine Rankings for October and to no surprise, Google has more market share than the Yahoo (now Bing results), Bing, ASK and AOL combined.

With over 16.6 billion "core searches" conducted in October, Google saw 11 billion of those while Yahoo saw 2.7 billion and Bing 1.9 billion. You can see a further breakdown here:

According to comScore, "Total Core Search” is based on the five major search engines, including
partner searches, cross-channel searches and contextual searches. Searches
for mapping, local directory, and user-generated video sites that are not on the
core domain of the five search engines are not included in these numbers. "

The full release can be found here.

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Labels: search engine market share