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Sorry Google Lately I've Been Cheating on you With Bing
Tuesday, October 12, 2010
 With news that Courteney Cox and David Arquette have split amongst rumors of Arquette cheating on Courtney, I thought that it was time for me to come out and tell Google that recently I have been cheating on you with Bing.  And I may not be the only one.  Bing has been gaining market share, albeit slowly, on Search's league leader in Google.  Do they have what it takes to overtake Google?  Well the answer is no, but there may be some cracks in Google's stranglehold on Search.  Earlier today, Google's Marissa Mayer, vice president of search product and user experience resigned from her position ahead of a major re-launch of Bing on Tuesday, which will fully embrace HTML 5.  She is apparently sticking around Google working on the local aspect of their search offering.  I recall Mayer saying that she was a fan of Google's simple interface a few years back, well apparently users of Search are beginning to want more out of Google.  Google has responded by focusing on things like real-time search and the like.  Innovations from Facebook, Twitter and now Bing have Google testing and trying out new search features as a means of trying to stay on top... and stay on top they will, but I have to say it, I've been cheating on Google with Bing.

Yes it is true.  I have started using Bing search a little more.  I'm not necessarily proud of this fact as I have never been a big fan of Microsoft's search products, but I must admit they are getting better.  In the past I have felt that Bing results have lacked the relevancy that I require as a searcher.  Over the past year their results have gotten better, but make no mark about it, there is still a long way to go in the relevancy department.  Which by the way is one of the reasons why Google has lost some of my interest.  I'm not sure if it was a result of the change in Google's results from their MayDay update but I do know that I find Google Instant totally annoying and frankly do not see any improvement in the relevancy of Google's results.

Google I'm Just Not that Into You

While Google currently holds a 65-70% market share in Search, I have been finding that the relevancy of their results has not really improved over recent months, and with all of the changes that they have lost, as a user of their search engine I expect more relevant results.  I understand the difficulty in semantics, and perhaps that will be a downfall of Google Instant, but I do expect relevant results which does not always mean showing me the big brands or the typical sites that tend to populate the search results.  Google has recently decided to show multiple listings for brands which I guess if you are doing a search for a particular brand can be useful, but I surely do not want to see big brands dominate my search results if they are not the most relevant.

Maybe I'm just not that great with change and with Google, recently there has been a lot of change.  Google I love your culture and I think that you have a pretty cool product, but I still want something more.  Maybe it's consistency, maybe it's more blended results  (I am a big fan of Google's Universal Search).  However, Google lately I'm just not that into you.  Maybe it's because I miss Yahoo (Bing now powers Yahoo search results) but Google your recent updates have not necessarily helped me out with my search activity.  Google maybe you need to send me flowers, or perhaps give my blog some more love in your search results, I'm not sure I just know that Bing continues to be more and more attractive.  Bing has a more attractive homepage, maybe that's it, while we don't want to judge a book (or search engine) by it's cover, a pretty face is nice to look at.

So Google although lately I have been cheating on you with Bing, you are still my favorite.  I just need you to give me what I want, literally in terms of what I am searching for.

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posted by Jody @ Tuesday, October 12, 2010  
  • At 1:07 AM, Anonymous John said…

    thank you its very important

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Name: Jody
Home: Kelowna, BC, Canada
About Me: SEO guy by day, family man 24/7.
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