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If you are lucky enough to be in New York this week checking out SMX East , you have probably heard about some of the announcements and discussions that have been taking place. But for those of us not in attendance, there have been some important SEO related information to come out of the first couple of days of the conference.
Here are a couple of SEO related items being discussed:
Bing will be adding a link report back to Bing Webmaster Tools. The new features include the link report that went missing when they relaunched Bing Webmaster Tools and a feature called Link Explorer. The new link report shows links gained and lost over time. You can export the data which also shows you where the links came from.
There is still much interest in user generated content. Community Generated Content can become high quality as people begin to trust it more and more. A key point that was made during the SEO & User Generated Content session by Sheara Goldenthal of Promediacorp was that with social, there is no room for self-interest. Serve the community first, serve yourself second. SEO Roundtable live blogged this session which you can find here http://www.seroundtable.com/archives/022980.html
Freshness of content in Google is an important thing. In a panel discussing "Tapping into Google's Freshness", there were some interesting points made regarding the "freshness factor" of Google's algorithm. Referred to as QDF (Query Deserves Freshness), this freshness factor is used to determine trending topics and "what's hot" in searches. There was discussion about the freshness factor and how Google looks at getting your content retweeted on Twitter and how Google looks at this as an indicator of relevance. An interesting side note was that you may want to avoid having too many hash tags in your tweets as this can be viewed as a spam tactic. Li Evans had a great summary of this session which can be found here.
Looks like there is some great discussions happening at SMX East. For more information, Barry Schwartz over at Search Engine Land had a great recap of day one coverage. http://searchengineland.com/search-marketing-expo-east-2010-conference-day-one-coverage-52286