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It's that time again, time for our Top 5 SEO lists of the week.
#5. 6 Basic Questions For Social-Optimizing Your Company Website
http://www.blueglass.com/blog/6-basic-questions-for-social-optimizing-your-company-website/
Examines whether or not your website welcomes social interaction. While optimizing your website can help drive traffic, the social aspect can help with engagement. Is your website social-optimized? Gina's post will help you determine if your website is social-ready or social-licious.
#4. 8 Ways Backlink Analysis Can Offer Competitive Intelligence
http://searchengineland.com/8-ways-backlink-analysis-can-offer-competitive-intelligence-49954
From the godfather of link building comes this post. Eric Ward shares eight things that he learned about competitors just by studying their backlinks. I like item six in Eric's list; Who is bulk spamming social media. Of course when it comes to evaluating your competitor's links from an SEO perspective, you might want to look at the types of sites that they are receiving links from. Which types of sites are linking to their (your competition's) key content? Are the links coming from other web properties owned by your competition? Who is linking to their articles and news releases? Evaluating the backlinks of your competitors can provide some useful information as to why they may be performing better (or worse) in the online space than you are.
#3. 7 Compelling “About Us” Pages
http://www.speedofcaffeine.com/2010/09/06/7-compelling-about-us-pages/
The release of Google Instant has made people say, "bet you didn't see that coming" or "this has been done before", or "why haven't the engines tried this before?", but at the end of the day, there are a lot of people talking about Google Instant. We compiled our very own list of resources to help you learn more about Google Instant and what people are saying.
#1. 6 Clichés That Help You Understand SEO
http://www.searchengineguide.com/stoney-degeyter/6-cliches-that-help-you-understand-seo.php
Stoney deGeyter over at Search Engine Guide writes some great articles. Case in point his piece called "6 Clichés That Help You Understand SEO". As Stoney is quick to point out, "Just because something is a cliché doesn't mean it can, or should be, disregarded.". The article reminds us of some great points including the fact that SEO results take time. We know that, but people who are less versed in SEO and organic search quite often have difficulty in understanding this. It simply takes time to produce quality content, optimize it and generate sufficient engagement and links back to the content. As Stoney adds,
The process of optimizing a site can take weeks and, in some cases, months or years, depending on how big the site is. In most cases SEO is an ongoing process with growing measures of return. The return in SEO is good, but you've got to be willing to invest the time to let it happen.
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