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Last week Yahoo announced that they began transitioning the back-end technology for Yahoo! Search in the U.S. and Canada (English) over to the Microsoft platform, and would be posting an update when the organic search transition is complete for both Web and mobile searches. They suggested that we keep an eye out for the “Powered by Bing” indicator at the bottom of their search results page, which will indicate that you are viewing listings from Microsoft.
Yahoo was quick to point out that we’ll continue to enjoy the same enhanced Yahoo! experience that surrounds the listings themselves – such as rich results, Search Assist suggestions, site filters, related topic suggestions, and more to come.
Today Yahoo announced that the transition of organic search between Yahoo! and Microsoft is complete. Bing is now powering Yahoo!’s search results in the US and Canada (English only for now, the other languages will come in the weeks and months ahead). This still seems weird to me, but Bing has been making some great improvements with their search offering. Yahoo! Web, Image, and Video search experiences on both desktop and mobile devices are now powered by the Microsoft platform.
So the question becomes why should I search at yahoo.com as opposed to bing.com? It is a good question, really as Yahoo states, at Yahoo users will get the "same enhanced Yahoo! experience that surrounds the listings themselves..". Will that be enough to keep users using Yahoo Search aka Bing? Regardless, Google is still the leader in search by a substantial margin and for Microsoft there are no other major search players, with substantial market share, to acquire. Quite frankly, at the end of the day users are simply hoping for a better search experience with relevant results.
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