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Top SEO Lists of the Week - Week of August 30th
Tuesday, August 31, 2010
Here again is Marketing Jive's Top 5 SEO Lists of the week.

#5.  The Definitive Guide to Image Search Optimization

Barry Adams and the folks at State of Search have put together a nice guide/list of SEO tips for image optimization. There are some great reminders from naming your image filenames to the content surrounding the image to file size and an image's title attribute.

Marketing Jive features our own Image Optimization tips that we compiled last year.

#4.  7 Different Visualisations of Link Profiles

I still say the the engines need to move on from link popularity, but that is just my opinion. Tom over at SEOmoz had an interesting post on different techniques for visualising your link data in his post called 7 Different Visualisations of Link Profiles.

#3.  5 Link Building Questions That Make Me Die a Little Inside

Search Engine Journal featured this amusing article based on questions some ask pertainign to link building. I must say that my favorite is #4 on their list When Are We Done With This Link Building thing?

#2.  Bad SEO Advice - nine by Blue

I have much respect for Vanessa Fox. She's an industry veteran, she has worked at Google, she is at many of the search conferences so she knows her stuff. Over at her nine by Blue blog she had a nice little post on some of the bad SEO advice that she often comes across. Probably the thing that I like about Vanessa the most is her straight forward approach and response. Take her comments on keyword density for example:

This whole notion of keyword density has been around forever, but here’s what it really boils down to. How is your potential audience looking for this content? Put those words in your title tag, H1, and somewhere on the page. And use those words as anchor text in internal links to that page. If other sites link to the page using that anchor text, even better! It’s bad enough when people try to get the “right” keyword density by nonsensically repeating the same words over and over on a page, but removing other text? That’s just sad.

Couldn't agree more.  Nice little post from Vanessa Fox.

#1.  Google universal ranking factors: an overview of resources

Wow State of Search with two entries on our top five list this week. Well done. Our number one list of the week features a great collection of resources and links for all types of Google ranking factors, from organic ranking factors to video and news, from blogsearch to maps. Assembled by Jeroen van Eck from State of Search.

The piece also feature two of our favorite resources on organic ranking factors:


We have done well over the years by addressing a number of these factors that are communicated in these two resources. You may want to check them out for yourself.

That wraps up our first month featuring our Top 5 SEO Lists.

Previous Lists

Top 5 SEO Lists - Week of August 23, 2010

Top 5 SEO Lists - Week of August 16, 2010

Top 5 SEO Lists - Week of August 9, 2010


posted by Jody @ Tuesday, August 31, 2010  
Top 5 SEO Lists of the Week
Friday, August 27, 2010
I found this to be a great week in the world of Search.  Bing now powering Yahoo results, Google giving RealTime Search its own dedicated space, Google displaying upwards of seven links for one domain for some larger brands and more.  Of course in the world of Search and in the online universe, there is daily change and new technologies that come fourth all of the time.  It gets hard to keep up with this we know, so we thought that we would compile a weekly list of lists specific to SEO and online marketing. 

These lists might not be the latest, breaking news, but they may act as great resources for you as you work on optimizing your site and finding your place in the vast nebula of online space.

Top  SEO Lists of the Week - as provided by Marketing Jive
#5. 28 New Link Building Resources:  "The Dixon Jones Rocks" Edition -  I know we have included these lists in the past, but there really were some great link building resources on the list.  Check it out at: 

#4.  6 Ultimate On-Page Search Engine Optimization Tips - Search Engine Journal - nothing new here, but I am a big fan of on-page optimization and this list acts as a great reminder for folks looking to optimize their websites. 

#3.  4 Reasons Why the 301 is a Must -  SEO.com - Again some nice reminders here featuring some decent related posts as well.  http://www.seo.com/blog/4-reasons-301/

#2.  6 Ways to Replace Yahoo’s Link & Linkdomain Search Commands -  SEOmoz - SEOmoz is always a great resource for SEO tips and information and this post is no exception.  In this post Rand provides some useful tools to assist us in acquiring link information from Yahoo (including a couple of SEOmoz tools) so this is a nice little list to keep handy for those performing link analysis on their sites.http://www.seomoz.org/blog/6-ways-to-replace-yahoos-link-linkdomain-search-commands 

#1.  SES SF Live Blogging Recap: Day Three - Search Engine Land - Missed attending SES SF this year?  No worries, the folks over at SE Land have done a superb job at recapping the days events.  The majority of the updates are from Bruce Clay.com or Search Engine Roundtable, so the recap is well covered.

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posted by Jody @ Friday, August 27, 2010  
Google’s Brand Update: Multiple Pages from One Domain being Displayed in Search Results
Thursday, August 26, 2010
Within the last week, reports began surfacing about Google’s latest brand update and the fact that a single domain could now be dominating the search results. Perform a search for “apple” to see an example of this. Previously, a well optimized site might have a single listing or if you were lucky a second listing for a given key phrase (not including sitelinks that appear with many branded queries). With this new update from Google, sites can now dominate the majority of the first page of search results. Does this provide the best user experience? For me it certainly does not. I mean I think that I am a pretty savvy searcher, I do not need a search engine to present me with 6-7 listings from the same domain. If the site that I click on has done their job well enough, I should be able to navigate and find the information that I am looking for pretty quickly.

So why has Google launched this update? Are they not confident in the results they serve up? If this “brand update” is solely for branded searches, perhaps Google could have just updated the sitelinks? Is Google catering to large brands possibly because they might in fact spend the most on paid advertising? Well according to Google’s announcement, the algorithm change will “… make it much easier for users to find a large number of results from a single site. For queries that indicate a strong user interest in a particular domain… we’ll now show more results from the relevant site.” Really is this what people have been asking for? Is this the type of relevancy that people are looking for? Will the user truly be able to find what they are looking for easier? Are you suggesting that the large branded site is not doing a good job directing people to content on their site when users arrive there? I’m not sure of the true value to the searchers with this update. Diversity? Well ok but is that not what the purpose or at least part of the reasoning that was behind sitelinks?

As Barry Schwartz over at Search Engine Land mentioned in his post, “On the reputation management front, this is a clear winner for those with reputation management issues.” Great let’s reward the sites that have reputation management issues.

If people are performing a branded search for a company or business, do they need to be presented with upwards of seven listings that occupy nearly the entire first page of results? Just how will Google determine which pages should and do appear? The diversity factor aside, different people may be looking for different things. Perhaps the searcher is looking for more detail financial information, while the branded site may have some of this data, chances are that there are other business sites apart from the “branded sites” that would feature more detailed and timely information. Or perhaps the searcher is looking for some testimonials from a third party thinking that the testimonials from the “branded site” are biased. Or the user simply would like a better selection from the results. Whatever the case, it is an interesting update from Google nonetheless.

Other Resources

Google Search Results Dominated By One Domain – SE Land

Dear Google: Big Brands Aren't Enough - SEOmoz

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posted by Jody @ Thursday, August 26, 2010  
Yahoo and Bing - Search Results One in the Same
Tuesday, August 24, 2010
Last week Yahoo announced that they began transitioning the back-end technology for Yahoo! Search in the U.S. and Canada (English) over to the Microsoft platform, and would be posting an update when the organic search transition is complete for both Web and mobile searches. They suggested that we keep an eye out for the “Powered by Bing” indicator at the bottom of their search results page, which will indicate that you are viewing listings from Microsoft.

Yahoo was quick to point out that we’ll continue to enjoy the same enhanced Yahoo! experience that surrounds the listings themselves – such as rich results, Search Assist suggestions, site filters, related topic suggestions, and more to come.

Today Yahoo announced that the transition of organic search between Yahoo! and Microsoft is complete.  Bing is now powering Yahoo!’s search results in the US and Canada (English only for now, the other languages will come in the weeks and months ahead).  This still seems weird to me, but Bing has been making some great improvements with their search offering. Yahoo! Web, Image, and Video search experiences on both desktop and mobile devices are now powered by the Microsoft platform.

So the question becomes why should I search at yahoo.com as opposed to bing.com? It is a good question, really as Yahoo states, at Yahoo users will get the "same enhanced Yahoo! experience that surrounds the listings themselves..".  Will that be enough to keep users using Yahoo Search aka Bing?  Regardless, Google is still the leader in search by a substantial margin and for Microsoft there are no other major search players, with substantial market share, to acquire.  Quite frankly, at the end of the day users are simply hoping for a better search experience with relevant results.

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posted by Jody @ Tuesday, August 24, 2010  
Top 5 Lists of the Week: SEO Tips
Wednesday, August 18, 2010
This week we came across a handful of good lists that featured some great SEO and link building tips and tricks.  Here is this week's top five lists of the week.

  1. 11 Ways you Can Maximize Keyword Exposure without Sacrificing your Content - Stone Reuning over at Search Engine Guide serves up a great post with some informative keyword tips such as splitting your copy into sections and combining keyword phrases.  Cherck out his list of eleven over at Search Engine Guide. 
  2. Globalizing & Localizing E-Business: Five Steps To Multilingual SEO Success - always great to learn more about multilingual SEO tips.
  3. 10 Steps to Website Globalization - keeping with our global SEO theme, Alec Campbell over at Search Engine Journal wrote a piece on global website globalization and optimization that can help increase site traffic from international search results.
  4. 3 New Ways to Reuse Old Articles to Triple Your Backlinks - a couple of good tips here, nothing earth shattering, but a couple of overlooked practices that can definitely help you generate additional links to your websites.
  5. 10 Essential SEO Interviews - we thought that this was a nice resource put together by Lee Odden over at Top Rank Marketing.  Lee features some great interviews with the likes of Vanessa Fox, Tim Ash and Maile Ohye of Google.  Nice post, check out some of the interviews that range in topic from landing page optimization to marketing in the age of Google.  Great stuff!

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posted by Jody @ Wednesday, August 18, 2010  
Video Sitemaps: Specifiying the Location of the Video
Tuesday, August 17, 2010
As part of the sitemap best practices that we recently covered, we mentioned the importance of leveraging video sitemaps.  Just a reminder that if you want to add video information to a Sitemap or mRSS feed you must specify the location of the video.  Google posted an article on this exact topic just the other day.

There are two location tags that you will need to be familiar with and you must include one of these two tags, either the video:player_loc or video:content_loc.   As Google noted, in the case of an mRSS feed, these equivalent tags are media:player or media:content.

A little more about these two location tags:

Player Location/URL: the player (e.g., .swf) URL with corresponding arguments that load and play the actual video.

Content Location/URL: the actual raw video bytes (e.g., .flv, .avi) containing the video content. 

For additional details check out: Video Sitemaps: Understanding location tags


posted by Jody @ Tuesday, August 17, 2010  
Top 5 Lists of the Week: SEO & Search Engine Tips
Wednesday, August 11, 2010

Here at Marketing Jive, we love lists, so we thought that we would start a new feature with our top five lists of the week. Basically as we sift through some of our favorite SEO resources, we are going to compile a weekly list of our top five SEO/online marketing/Search lists. We'll need to come up with a fancy moniker, but for now here is our inaugural Top 5 Lists of the Week.

Top 5 Lists of the Week

  1. Let’s Celebrate Google’s Biggest Failures! - an interesting post from Danny Sullivan over at Search Engine Land on some of Google's less memorable endeavors over the years. http://searchengineland.com/lets-celebrate-googles-biggest-failures-48165
  2. 32 New Link Building Resources Local Link Building Edition - http://ontolo.com/blog/32-new-link-building-resources-local-link-building-edition-v13-730-85
  3. Five Things About Paid Links - http://www.searchenginepeople.com/blog/five-things-learned-about-paid-links.html
  4. Google Power User Tips: Query Operators - these are always nice to have.  Stephan Spencer has provided a nice updated list of Google search query operartors.  Check them out at: http://searchengineland.com/google-power-user-tips-query-operators-48126

  5. 5 Ways to Improve Your Local Search Marketing Strategy - local search optimization should never be neglected, especially with the increasing use of mobile.  Here are a few decent tips on ways to improve your local search efforts.  http://searchenginewatch.com/3641176

Join us next week for our next list of top five SEO & Search Engine Tips.


posted by PlanetNim Caretaker @ Wednesday, August 11, 2010  
Content: A Key Part of the Search Equation
Monday, August 09, 2010
A lot of people ask me where I think Search is going?  My response is that Search is going to where the people who are looking for information are going.  Today Google is the search choice of many, but are search engines the best tools to find information?  Well today they are but tomorrow, I'm not so sure.  Micro-blogging sites such as Twitter and social environments such as Facebook are popular online destinations for people who are looking for information.  Could the search engines be going the way of the dinosaur?  Some suggest that there are a second wave of search engines that lie ahead.  However, a search engine is only as good as its algorithm and quite frankly search algorithms based on link popularity may become extinct in the future.  Regardless, search engines have made it easy to access information and content like never before.

It is fair to suggest that people use Search and search engines to find information.  Search is a two part equation.  It is about seeking information, so in theory the search equation might look something like this: 
content + results = information

That is the first part of the equation and sometimes the search stops there, but a lot of the time the second part of the search equation comes into play, let's call this "research" or "refined search".  Based on the information that was received in the first part of the equation, additional search may be required.  So users may go back to their search engine of choice or perhaps they will go visit their favorite social environment such as Facebook or Twitter.

Depending on that initial search, the components of that equation, content and results, may differ.  The content may consist of a traditional web page, or a blog post, a video, a news release or even an simple image.  The results may be for a well-known brand which may or may not be what the user was looking for.  There is a lot of great content being put out there from brands that we have never before heard of.  So how do we access this information?  Well that is where the refined search equation comes in:  refined search = information + influence where information comes from your previous search experience and influence comes from social activity whether it is online or offline.  Online it may comes from friends and peers from places such as user forums, Twitter, LinkedIn or Facebook.  Offline it may come from the opinion of friends or family.  At the heart of these two equations is content.

Your content is your greatest asset.  Whether on your own website, your facebook page or your Twitter account, the content that you provide will determine if people can find the information that they are seeking.  For someone looking to take their first trip to say New York, presenting timely, informative content about places to stay, things to do, airfare prices, maps, weather conditions etc, will help that person acquire the information that they are looking for.  However you will need to show up in the search results of search engines or places such as in the trending topics of Twitter.  The thing is that you do not have direct control of this.  Especially with the search engine algorithms because they rely heavily on the power of link popularity, which can limit the effectiveness of the results component of our search equation.  News flash, the search results will never be 100% accurate.  Everyone leverages a different semantic map and has different "influencers" that determine why we select what we do when we search.  Google tried to compensate for this by offering personalized search results.  Not bad, but quite honestly impossible to fully control and ensure that the users are obtaining the information that they want.

So what does this mean if you are a content provider, an e-marketer, a larger brand, a mom and pop shop, a portal, or even a blogger?  Here are five items to remember when developing a content strategy and providing content for your online audience.

Being successful online means that:
  1. You must provide timely, accurate, informative and useful content. 
  2. Your content needs to be optimized but not be spammy.  While many suggest that things such as on-page optimization are a thing of the past, on-page optimization will always be a key component of the content that places in the search engines.
  3. You need to update your content from time to time and you need to interlink related content as well. 
  4. Your content has to be found where people are "hanging out" online.  The online universe is vast and highly competitive.  Take note of where your target audience is and give them the content and information that they are searching for.  If you don't, your competition will.
  5. The way that you present your content must be varied.  Try to provide video, news releases, images.  People are seeking information from all types of media, why not accommodate them?

Search will always be about content.  From people who are seeking the content to satisfy their appetites for information to the content providers who will be sharing their expertise on a given topic.  Content development and content enhancement will be key for your online success for years to come.

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posted by Jody @ Monday, August 09, 2010  
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