WordStream this week announced the release of a new addition to its growing suite of free keyword tools:
The Free Negative Keyword Tool - This tool works in a similar fashion to a conventional keyword suggestion tool, but provides suggestions for negative keywords—in other words, terms that your ads might be matched against that aren't really relevant to your campaign. The tool is designed to help search marketers quickly create lists of highly effective negative keywords for their PPC advertising efforts.
The Free Negative Keyword Tool gives PPC marketers the power to:
- Elimiate wasteful ad spend before it starts by proactively setting negative keywords and match types.
- Save time and increase productivity by identifying whole clusters of related negative keyword candidates rather than single instances of negative terms.
- Efficiently manage negative keyword research by removing relevant "positive" terms from your list of negatives and exporting your negative keyword list in an AdWords-ready format.
The tool makes this possible by identifying a list of high-traffic keyword niches related to the offering you market. Next, you can designate which of these keyword niches are relevant to your specific business and which ones aren't. The Free Negative Keyword Tool saves any terms you mark as negative and proactively suggests additional terms that have a high likelihood of getting matched against the ad groups within your paid search accounts.
Let's take a closer look at how the Free Negative Keyword Tool works. The first step is to enter a word or phrase into the search box. Let's say you run a computer business and you're creating a campaign for monitors:
Just enter your term and click "Find Negative Keywords." The tools returns a list of negative keyword suggestions for your review.
Review each term and click "yes" if it's relevant and "no" if it's not. Clicking "no" will set the term as a negative keyword. In this case, "heart rate," "blood pressure" and "baby" aren't relevant to your campaign, but "lcd," "computer," "flat," "widescreen" and so on are. When you set a term as negative, it shows up in the list on the right. (Setting a term as positive will remove it from the list.)
You have some additional options as you work through the list:
While the tool is integrated with AdWords, the email export feature makes it easy to use the tool to find negatives for Bing and Yahoo campaigns as well.
- Sort the keywords by estimated search volume
- Set the match type for each term in your negative keyword list
- Email the results to yourself in a spreadsheet
- Upload the list directly to AdWords
- Exclude terms that have resulted in conversions on your site
- Load negative keyword contenders from your AdWords search query reports
This is another great free offering from WordStream to help you conduct more targeted, relevant keyword research for PPC.
Labels: negative keyword tool, negative keywords, wordstream