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There has been some interesting discussion regarding a possible update from Google which folks have dubbed "MayDay". Webmasters and search marketers are reporting that they are experiencing large drops in long-tail search traffic. The interesting thing is that these reports are from webmasters from larger websites that appear to be well optimized and are somewhat clean.
Reports from SEO Roundtable suggest that:
most of these complaints come over webmasters seeing a huge drop in traffic from Google over "long tail keywords." Keyword phrases that are 3 or more keywords long. One person said he had a "traffic dropped 50% in a few days, 100,000's of long tail k/w." Another person "recovered until this Mid April, when it started seeing some recovery, then bang now 90% of its traffic, mostly long tail disappeared." Then we get the "me toos," "that's exactly what has happened to my site. 50% loss of traffic and constant hammering by googlebot."
Closely monitoring your long-tail search traffic might be a good idea to see if this "Google Update" has had a negative impact on your organic search traffic. Especially if you are a large e-commerce site, you might want to double check your long-tail non-branded keyword traffic from your analytics. Chances are you might overlook this on a keyword level, but collectively you will want to check for a major traffic decline from organic traffic over the past couple of weeks.
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