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A Look at the Value of Search Engine Stock
Tuesday, April 20, 2010
For those of you who have been involved in the Search Industry for some time now, you understand that the only constant in this industry is change.  Technology and innovation continue to make the digital world better and ever-changing.  The Search industry is an exciting one to be in, and even though there is a dominant player in Google, Search is transforming to include more than just search engines (although for this post. out focus is one that of search engines).

One of the things we like to keep an eye on is how the value of Search Engine stock fluctuates with major industry announcements.  Something that we have not discussed in some time is how the value of the search engines stack up from a share price perspective.  Of course one major announcement can have a dramatic impact on the share price, but we thought we would perform a comparison of some of the major search engines and/or their parent companies.

Prices are as of 04-20-10, noon PST.

Google (GOOG) - Google went public in August 2004 and had done quite well since them.  Current share price is around $560, but has fluctuated based on Google initiatives and announcements.  Google stock is quite active to say the least.  More on Google stock:
Yahoo Finance‎   CNN Money‎   Reuters‎  

Yahoo (YHOO)- Yahoo is still the second most popular search engine in North America that is not a Google property (i.e. YouTube).  The past couple of years have been difficult for Yahoo will a culmination of a "partnership" with Microsoft.  Current share price has reflected this over the past 24 months as stock price is currently around $18.35.  More on Yahoo:
Yahoo Finance‎   CNN Money‎   Reuters‎  

Microsoft (MFST) - Bing's parent company, Microsoft's share price has increased quite nicely over the past year and is currently floating around $31.40.  More on Microsoft's share price:
Yahoo Finance‎   CNN Money‎   Reuters‎  

IAC/InterActiveCorp (IACI) - parent company of ASK.com, IAC has more than 50 brands serving consumer audiences across more than 30 countries.  Share price has increased by about 44% over the past twelve months. 

Baidu (BIDU) - China's largest search engine. Baidu has been performing quite well.  Currently hovering around $635/share.   More on Baidu's stock price and performance:
Yahoo Finance‎   CNN Money‎   Reuters‎  

AOL (AOL) -AOl's share price has stayed pretty consistent with a 52 week range of $22.10-$28.65.  As of today AOL share's price is $27.72.


posted by Jody @ Tuesday, April 20, 2010  
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Name: Jody
Home: Kelowna, BC, Canada
About Me: SEO guy by day, family man 24/7.
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