|We are pleased to announce that Enquiro has won an award from BtoB Magazine for Best Social Media Integrated Campaign.
Judges have picked the entry “Supply Chain Experts: Learn, Laugh, Share and Connect” as the 1st Place entry in the Best social media integrated campaign from a tech company category.
Additionally, Enquiro’s entry on behalf of its client, Kinaxis, was selected as one of the judges’ top 4 favorite entries from a tech company which made it eligible for a People’s Choice Award. Online voting began Monday, April 12 at www.BtoBonline.com/vote
Kinaxis, an Ottawa-based on-demand supply chain management service provider, hoped to drive awareness and double its leads year-over-year. Kinaxis began experimenting with social media to accomplish these goals. Using Enquiro (for search engine optimization) and Forrester Research (for research into the field), Kinaxis carefully developed an integrated social media program that lived up to the hype.
The company started a blog, built a community for supply chain management professionals, participated in LinkedIn and used Twitter. The company's blog is 21st Century Supply Chain. Its posts, written by Kinaxis executives and employees, are also posted on the community Kinaxis built, the Supply Chain Expert Community. The company said it has four approaches on this community site: Learn, Laugh, Share, Connect.
The “laugh” segment is particularly intriguing. Kinaxis developed online videos, such as “The Late Late Supply Chain Show,” or the “Married to the Job” series created by Second City. Recently, the company debuted an online video series called “Suitemates,” which satirizes the practices of big enterprise software companies. The series stars Kevin Pollak, a comedian and actor who had a role in “The Usual Suspects,” as a software executive jailed for his company's dishonest practices.
All of this is working: Kinaxis said it has experienced a more than threefold increase in leads. In addition, registered community members, who numbered 1,615 in February, reached 2,223 in early April.
“We’re absolutely thrilled with this award from BtoB Magazine,” states Kirsten Watson, Director of Corporate Marketing at Kinaxis. “It is the culmination of a lot of effort by many people. The campaign has achieved strong results and continues to grow our business.”
Watch the Kinaxis Suitemates video here
Labels: Enquiro, social media