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SMX: The State of Search
Thursday, March 04, 2010
Matt McGee over at Search Engine Land had a great piece as he live blogged from SMX West on today's keynote SMX West 2010 Keynote – The State Of The Search Union.  The panel featured some industry heavyweights including:
  • Vanessa Fox, former Google Webmaster Tools guru and now contributing editor, Search Engine Land
  • Avinash Kaushik, Analytics Evangelist, Google Inc.
  • David Roth, Director of Search Engine Marketing, Yahoo! Inc. 
Chris Sherman who was moderating the panel started off and asked the question: Does search still have a bright future?  I loved the response from David Roth:
One of the interesting things about the economy as it relates to search marketing was it gave us a chance to show off our stuff. As a marketer, we were able to show results. There’s been a shift back to SEO, and not just focusing on the paid side.

Check out Matt's full review of the session here.

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posted by Jody @ Thursday, March 04, 2010  
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