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Which Search Engine Will Have the Best Coverage of the Vancouver Winter Olympics?
Wednesday, February 10, 2010
So beginning on Friday, not more than four hours from where I live, the Vancouver Winter Olympics will take place.  The whole province seems tot be abuzz with the event.  It seems as though it has happened so fast since the decision was made that Vancouver and Whistler would be hosting the 2010 Winter games. 

You know that the coverage is going to be fast and furious.  In Canada, CTV will have extensive coverage on the games from Vancouver.  It will be interesting to see just how people engage with the search engines to find information related to the 2010 Olympic Winter Games in Vancouver.  Perhaps a more likely scenario might be resources such as Twitter or website of the official television stations carrying the game such as NBC in the US and CTV as mentioned above in Canada.

Being in the search marketing field, I wanted to take a look at each of the major search engines to see how they will be covering the Olympics.  Two days before the events is supposed to start this is what I found.

A search in Google for "Vancouver winter olympics" returned 16,900,000 results with the first page of results looking something like this:

So we are seeing a cool Vancouver Winter Olympics icon at the top of the organic results followed by some timely news results and the official Vancouver 2010 website.  Further down on the page we get more blended results with some real-time search results, as well as some video results at the bottom of the page.

Over at Yahoo, when we perform the same search query, we get 65,700,000 results returned and see something like this:

  • we get a news cast video courtesy of Yahoo Sports
  • we get the official Vancouver 2010 website followed by listings for Wikipedia and NBC's Olympic site.
  • we get some timely news results, which I might add, appeared to be more relevant than the news results returned in Google, with the news that US skiing medal hopeful Lindsey Vonn may not be able to race in Vancouver due to an injury.
Over at ASK, we get 10,600,000 results returned that include:
  • information on future Olympic Games
  • some related searches
  • the official Vancouver 2010 site
  • some ASK Q&A results
  • how to get tickets to events
  • some news results
  • similar listings to Yahoo and Google

Finally over at Bing, we get the smallest number of results returned at 9,720,000.  The top listing features NBC's Olympic site (is this relevant to everyone?  Hmm not sure.)  Followed by some news results and the official Vancouver 2010 website and Wikipedia listing.  As always, with Bing we get results including "News about Vancouver Winter" and reference articles on Vancouver.  At the bottom of the page they do feature a section on "Learn more about the 2010 Winter Olympics.

Overall I must say that I was most impressed by the results from Yahoo.  Let's give it a week to see which engine features the best coverage.  It would be interesting to see how many folks out there actually use a search engine to get their news about the Vancouver 2010 Winter Olympics, or will they simply go to sites like NBC, CTV, ESPN or TSN?


posted by Jody @ 2:27 PM  
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