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comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world today announced that Chris Nicotra is joining the comScore management team as Chief Technology Officer. Mr. Nicotra will be responsible for overseeing comScore’s software engineering, data application engineering, and infrastructure technology teams, assuming the role recently vacated through former comScore CTO Greg Dale’s appointment as COO.
Nicotra joins comScore from AOL, where he served as SVP of AOL Advertising Technology and CTO/CIO for Advertising.com, working closely with the business teams to develop AOL’s advertising strategy and technical roadmaps. During his tenure there, he managed the entire advertising engineering and technical operations teams, consisting of several hundred engineers. Accomplishments during that time included overseeing the platform migration of AOL’s premium advertising business from DoubleClick to AdTech, developing AOL’s media planning system, leading cross-group integration, substantially reducing operational costs, driving significant performance improvements on AOL’s portal, other premium AOL sites and international ad serving, developing AOL’s first self-service platform and the underlying Web service infrastructure, developing real-time impression bidding with major ad exchanges, and completing Advertising.com’s ad serving re-architecture.
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