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Buzzword - a phrase or word that entices people to discuss a topic in repetition.
Well it is that time of year again, time to share with the world our annual list of Top Marketing Buzzwords that you can expect to hear in the upcoming year. Before we get to this year's list, let's take a look at some of the top buzzwords from previous years.
Last year's list featured a number of interesting terms indicitive of the type of year we were heading into with phrases such as "bail-out" and "value justification" making the list. Will there be a lot of the same this year? Well as every year, expect to find some repetition, but I think that some of the buzzwords on the list 2010 may surprise you.
Top 100 Marketing Buzzwords for 2010
Value Justification - top spot two years running for this term. Expect to hear a lot of buzz about value justificaton in your office, with your department and in the media. The economy in North America, while getting better, is still struggling and employers will be looking for even more value justification in 2010.
Real-Time - this is specific to Search as this was probably the most popular buzzword being used in late 2009 and into 2010. Things like real-time search is high on the list of items being worked on by Google and real-time information through tools such as Twitter and Facebook continues to be a hot topic.
Attribution - as marketers are asked to provide more value with less, look for marketers to take a long, hard look at attribution and attribution models to help communicate results and return more effectively.
Personalization - was #6 on our list last year. With the increase of digital natives populating online environments, look for Search Engines and traditional websites and businesses to provide more personalized offerings in 2010.
Prorogue - this is currently one of the most popular buzzwords in Canada as of late, with a number of Canadians upset with Prime Minister Harper's prorogue (postponement) of Parliament to begin 2010. Look for others to start using this term and for this term to increase in popularity in Q1 2010.
Value Proposition
Success Metrics
Benchmarking
Lean
Social Media
Blended Search
Reassurance
Optimization
Incremental
Impact Analysis
Economic Assurance
ROI
Recession Proofing
Nexus One
Work in Progress
Relevance
Short Term Solution
Maturity Models
Transparency
Long-tail
Visibility
Content Optimization
Usability
Value Stream
Twitter
Best Practices
ROAS (Return on Advertising Spend)
iPhone App
Business Objectives
Online Budget
Value Add
Alignment
Loyalty
Online Budget
Impact Investing
Restructuring
Engagement Metrics
Universal Search
Consumer Appeal
Leveraging Relationships
Demand Creation
Incremental Improvement
Lifelong Value
Consumer Retention
Cutbacks
Intent
Low-hanging fruit
Bounce Rate
Accountability Management
Workflow
Search Maturation
Simplification
Viral Marketing
Downtrending
Emotional Ecomomy
Greenlining
Brandstorming
Unbanked
Exit Strategy
Cost-conscious
Deferred Success
Mancession
Re-engineering
Mergers
Paradigm Shifts
BuyerSphere
Reputation Management
Consumer Initiated Marketing
Hulu
Microblogging
Re-skilling
Webmaster Tools
Dollarization
Semantic Mapping
Organic Search
Segmentation
The Obama Effect
Prime Placement
Deferred Success
Trended Analysis
Embedding
Mobile
Digital Native
Success Metrics Analysis
PPC Cuts
Chimerica
Critical Timing
Redeploying Assets
Downsizing
Online Evangelism
Mobilization
Depression Proofing
Torso (keyword)
Share of Voice
Green Shoots
There you have it another year of marketing buzzwords that you can expect to hear around the water cooler, at restaurants, in airports or just about anywhere where the discussion surrounds business or Search marketing.
Twitter
Facebook
LinkedIn
Sucecess Metrics rocking in at #7 and #89!