Buzzword - a phrase or word that entices people to discuss a topic in repetition.
Well it is that time of year again, time to share with the world our annual list of Top Marketing Buzzwords that you can expect to hear in the upcoming year. Before we get to this year's list, let's take a look at some of the top buzzwords from previous years.
Top 100 Marketing Buzzwords 2009
Top 100 Marketing Buzzwords 2008
Top 100 Marketing Buzzwords 2007
Last year's list featured a number of interesting terms indicitive of the type of year we were heading into with phrases such as "bail-out" and "value justification" making the list. Will there be a lot of the same this year? Well as every year, expect to find some repetition, but I think that some of the buzzwords on the list 2010 may surprise you.
Top 100 Marketing Buzzwords for 2010 - Value Justification - top spot two years running for this term. Expect to hear a lot of buzz about value justificaton in your office, with your department and in the media. The economy in North America, while getting better, is still struggling and employers will be looking for even more value justification in 2010.
- Real-Time - this is specific to Search as this was probably the most popular buzzword being used in late 2009 and into 2010. Things like real-time search is high on the list of items being worked on by Google and real-time information through tools such as Twitter and Facebook continues to be a hot topic.
- Attribution - as marketers are asked to provide more value with less, look for marketers to take a long, hard look at attribution and attribution models to help communicate results and return more effectively.
- Personalization - was #6 on our list last year. With the increase of digital natives populating online environments, look for Search Engines and traditional websites and businesses to provide more personalized offerings in 2010.
- Prorogue - this is currently one of the most popular buzzwords in Canada as of late, with a number of Canadians upset with Prime Minister Harper's prorogue (postponement) of Parliament to begin 2010. Look for others to start using this term and for this term to increase in popularity in Q1 2010.
- Value Proposition
- Success Metrics
- Benchmarking
- Lean
- Social Media
- Blended Search
- Reassurance
- Optimization
- Incremental
- Impact Analysis
- Economic Assurance
- ROI
- Recession Proofing
- Nexus One
- Work in Progress
- Relevance
- Short Term Solution
- Maturity Models
- Transparency
- Long-tail
- Visibility
- Content Optimization
- Usability
- Value Stream
- Twitter
- Best Practices
- ROAS (Return on Advertising Spend)
- iPhone App
- Business Objectives
- Online Budget
- Value Add
- Alignment
- Loyalty
- Online Budget
- Impact Investing
- Restructuring
- Engagement Metrics
- Universal Search
- Consumer Appeal
- Leveraging Relationships
- Demand Creation
- Incremental Improvement
- Lifelong Value
- Consumer Retention
- Cutbacks
- Intent
- Low-hanging fruit
- Bounce Rate
- Accountability Management
- Workflow
- Search Maturation
- Simplification
- Viral Marketing
- Downtrending
- Emotional Ecomomy
- Greenlining
- Brandstorming
- Unbanked
- Exit Strategy
- Cost-conscious
- Deferred Success
- Mancession
- Re-engineering
- Mergers
- Paradigm Shifts
- BuyerSphere
- Reputation Management
- Consumer Initiated Marketing
- Hulu
- Microblogging
- Re-skilling
- Webmaster Tools
- Dollarization
- Semantic Mapping
- Organic Search
- Segmentation
- The Obama Effect
- Prime Placement
- Deferred Success
- Trended Analysis
- Embedding
- Mobile
- Digital Native
- Success Metrics Analysis
- PPC Cuts
- Chimerica
- Critical Timing
- Redeploying Assets
- Downsizing
- Online Evangelism
- Mobilization
- Depression Proofing
- Torso (keyword)
- Share of Voice
- Green Shoots
There you have it another year of marketing buzzwords that you can expect to hear around the water cooler, at restaurants, in airports or just about anywhere where the discussion surrounds business or Search marketing.Labels: marketing buzzwords |
