Subscribe to Marketing Jive
 Subscribe to our feed.
Marketing-Jive, formerly SEO-Space, was established in 2006 and since then we have noticed significant increases in both traffic and feed subscribers. If you want to promote your business to thousands of visitors who understand digital marketing, you’ve come to the right place. Sign up and start receiving qualified leads right now. Your ad will be visible on every unique page on our blog.
Glossary of SEO Terms
  • SEO Terms A-C
  • SEO Terms D-F
  • SEO Terms G-I
  • SEO Terms J-L
  • SEO Terms M-O
  • SEO Terms P-S
  • SEO Terms T-V
  • SEO Terms W-Z
  • Enquiro's Online Marketing Glossary
Search Engine Market Share (US)
Organic Search / SEO Tips
Online Marketing is is More than Just SEO & PPC
Tuesday, January 12, 2010
Wow, it seems as though everyone and their dog is making SEO predictions for 2010. Some good some bad, some insightful, some obvious. Matt McGee over at Search Engine Land has compiled a list of 2010 Marketing Predictions from notable industry bloggers.  One thing is for sure, the times continue to be a - changin'. There are a number of search marketers who are playing up and reacting to personalization and real-time search as though these things are like an online plague and should be avoided at all costs.  I have a difficult time understanding this perception.  For me online marketing is more than SEO and PPC, it always has been. Personalization and real-time search are two things that can assist in enhancing online marketing efforts.  They are simply two pieces of a much larger pie.

The fact is search marketers should not fear things like personalization, real-time search that produce dynamic search results or even things like algorithm changes.  Online marketing is more than SEO and optimizing to "manipulate" search engine results.  Online marketing is more than paying for a given term to appear on a results page.  It's about providing the right content to the right audience at the right time.. which is why social works so well, it's on the users' own terms.  Moving forward in 2010 and beyond, online marketing is more than search engine optimization, it is about things like engagement, understanding, relevancy, content and attribution.

Yes there are tactics that can assist in gaining visibility in the search engine results page.  Things like building relevant and quality link inventories, on-page optimization, content development and the like all serve a purpose as SEO tactics.   Bid management, ad copy and sponsored management all serve as part of PPC tactics that you may be employing, yet online marketing is so much more.  SEO + PPC does not = Online Marketing.

Components of Online Marketing

Online marketing, when defined, is basically the process of incorporating combined efforts to promote a product, service or event via the World Wide Web.  It involves the creation, communication and delivering of these products, services or event and the perceived value associated with each.  At its core online marketing may also be known as internet marketing or web marketing.  Search, as in Search Engine Optimization (SEO) or Search Engine Marketing (i.e. PPC) are but two pieces of online marketing.  There are a number of other items that make up online marketing including the following:
  1. Web Analytics
  2. Usability Testing
  3. Social Media
  4. Messaging
  5. User Geneerated Content
  6. Content Syndication
  7. Video Messaging
  8. Image/Visual Messaging
  9. Email Marketing
  10. Contextual Advertising
  11. Paid Inclusion
  12. Affiliate Marketing
  13. News Articles
  14. Press Releases
  15. Display Advertising
  16. Blogging & Microblogging
  17. Search Marketing
  18. Local Search Advertising/Geo Targeting
  19. Mobile Marketing
  20. Online Reputation Management
  21. SEO
  22. PPC
  23. Online Partnerships
  24. Link Building
  25. e-Commerce
Wikipedia Listing for Online Marketing: http://en.wikipedia.org/wiki/Online_marketing

In addition to the above items, online marketing also involves components of traditional marketing items and the ability to focus on the 5 "P's" of Marketing:
  • Product/Service
  • Price
  • Placement
  • Promotion
  • People
Online Marketing combines technical innovation with traditional marketing elements.  Search is but a medium or tool that assists in the online marketing process.


posted by Jody @ 9:08 PM  
  • At 9:20 AM, Blogger Greg said…

    As a small business marketer, I get caught up in only doing PPC and SEO. I need to think outside those areas and make an effort in other marketing activities.

    Thanks for helping to adjust my thinking today.

Post a Comment
<< Home
Top B2B Blogs   
Invesp landing page optimization
About Me
Name: Jody
Home: Kelowna, BC, Canada
About Me: SEO guy by day, family man 24/7.
Previous Posts
Marketing Jive Vault of Posts
Online Marketing Resources
  • Optimizing for Blended Search
  • Search Engine Guide
  • WebProNews Canada
  • Official Google Blog
  • Yahoo Search Blog
  • Search Engine Watch
  • 100% Organic
  • Global Thoughtz
  • B2B Marketing Blogs
  • Silicon Valley Gateway
  • Guy Kawasaki
  • Church of the Customer Blog
  • Marketo's Big List of B2B Blogs
Blogs We Like
Hockey Fanatic
30-Five: Parenting Tips
Ask.com Blog
Comparison Engines
Matt Cutts

Yahoo Search Blog

Add to Technorati Favorites

Marketing Jive Home


Subscribe | | Advertise | Site Map

Add to GoogleAdd to My Yahoo!Add to BloglinesAdd to NetvibesAdd to Windows Live