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Announced yesterday, Covario Inc. has acquired Netconcepts.
SAN DIEGO, CA and MADISON, WI (January 12, 2010). Covario Inc., the leader in enterprise class search advertising software and services, announced today that it has acquired Netconcepts, LLC, a Madison, WI-based solutions provider, specializing in the management of search engine optimization (SEO) strategies. The combined firms will do business as Covario, Inc., headquartered in San Diego, CA.
Covario’s acquisition strengthens its industry leading position providing SEO solutions to the world’s largest advertisers. The combined company will have nearly 100 customers in key industries such as high tech, financial services, ecommerce, retail, consumer electronics, media, life sciences, and consumer packaged goods. Covario will integrate Netconcepts’ GravityStream™ technology into Covario’s SEO consulting practice and Organic Search Insight™ software.
Netconcepts, founded in 1995, is the leader in driving online sales for the retail and ecommerce space through management of natural search engine rankings using its GravityStream technology. Key clients include Cabela’s, Northern Tool, Ann Taylor, Deckers, Woolrich, and Builder’s Square. The company also recently introduced a solution to facilitate the creation of websites optimized for mobile handset viewing, and to better rank for mobile searches The merger will help these retail clients, and other clients, gain access to Covario’s software and team of service experts to better synchronize their paid and organic search efforts. This will create marketing efficiencies, improve results for both search types, and ultimately improve return on investment (ROI). GravityStream is a software-as-a-service (SaaS) web content management (WCM) solution that allows an advertiser to deploy SEO strategies in a scalable and cost effective way.
“With the acquisition of Netconcepts and the GravityStream technology, Covario is bringing a unique solution to advertisers to help them accelerate their ability to present their brands on all the major search engines globally,” said Russ Mann, Chief Executive Officer of Covario. “By coupling the predictive analytics in Covario’s Organic Search Insight with easy execution capabilities of Netconcepts’ GravityStream technology, advertisers will be able to identify the SEO actions that drive better rankings, and then deploy those strategies quickly, and in a highly scalable way to achieve their ROI goals.”
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