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comScore: Videos Viewed Online Surpass 30 Billion for First Time on Record |
| Tuesday, January 05, 2010 |
comScore has released November data from the comScore Video Metrix service that illustrates that nearly 31 billion videos were viewed during the month of November a record level. Other findings from the release:
- more than 170 million U.S. Internet users watched online video during the month
- Google Sites accounting for 39 percent of all videos viewed online in the U.S.
- Google delivered 12.2 billion videos viewed with YouTube.com accounting for nearly 99 percent of all videos viewed from Google properties
- Hulu ranked second with 924 million videos viewed (3.0 percent)
- Viacom Digital was third with 500 million (1.6 percent)
- Microsoft Sites with 480 million (1.5 percent)
- 84.8 percent of the total U.S. Internet audience viewed online video.
- The average online video viewer watched 12.2 hours of video. Is it me, or does this seem high?
- The duration of the average online video was 4.0 minutes
Labels: comScore, Video |
posted by Jody @ Tuesday, January 05, 2010  |
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