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comScore: Videos Viewed Online Surpass 30 Billion for First Time on Record
Tuesday, January 05, 2010
comScore has released November data from the comScore Video Metrix service that illustrates that nearly 31 billion videos were viewed during the month of November a record level.  Other findings from the release:
  • more than 170 million U.S. Internet users watched online video during the month
  • Google Sites accounting for 39 percent of all videos viewed online in the U.S.
  • Google delivered 12.2 billion videos viewed with YouTube.com accounting for nearly 99 percent of all videos viewed from Google properties
  • Hulu ranked second with 924 million videos viewed (3.0 percent)
  • Viacom Digital was third with 500 million (1.6 percent)
  • Microsoft Sites with 480 million (1.5 percent)
  • 84.8 percent of the total U.S. Internet audience viewed online video.
  • The average online video viewer watched 12.2 hours of video.  Is it me, or does this seem high?
  • The duration of the average online video was 4.0 minutes

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