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Worth of Canadian NHL Teams for 2009/2010
Friday, November 27, 2009
Forbes has released their annual report on the worth of NHL franchises for 2009.  As we reported last year in our worth of NHL teams post, the Toronto Maple Leafs were in the top spot with an estimated worth of $448 million.  Phoenix was last of all 30 teams in the NHL with a worth of $142 million.

We didn't expect a lot of change this year.  Let's begin by examining the worth of the six Canadian NHL franchises.


Net Worth of Canadian NHL Franchises for 2009
  1. Toronto Maple Leafs - the top appraised team in the entire league with a net worth of $470 million, the Leafs are again the top of the list.  Too bad that this is the only list that they will top as the Leafs are off to a rough start this season as they are again near the bottom of the NHL standings after the first two months of the season.  It's not wonder that the Leafs brass do not want another Jim Basillie to put another NHL franchise in the Southern Ontario market, that might take away from the Leafs profit.  The Leafs have a little too much pull when it comes to the business affairs of the league.  As far as we're concerned, League chairman Gary Bettman is a joke. http://www.forbes.com/lists/2009/31/hockey-values-09_Toronto-Maple-Leafs_312012.html

  2. Montreal Canadiens - Ah the storied franchise that is currently celebrating its 100th anniversary.  Ranked third overall, les Habitants have a net worth of $339 million as of 2009.  With a pending sale to the Molson family, the Canadians have generated revenue of $130 million. 



    According to reports from Forbes, this past July, George Gillett agreed to sell his 80% stake in the Canadiens, the Bell Centre and a concert-production business for about $500 million.






  3. Vancouver Canucks - with a net worth of $239 million, the Canucks are number nine overall on the NHL worth list.  Revenues for the Canucks have been increasing steady for the past ten years.  With the Winter Olympics set for Vancouver in February 2010, the Canucks will be in between home games for a period of two weeks. 



    The Canucks announced plans for a new upper club with season tickets being priced at around the $12,000 mark.  Sheesh, it's no wonder the team is in the top ten in the league in terms of net worth.  http://www.forbes.com/lists/2009/31/hockey-values-09_Vancouver-Canucks_315423.html



  4. Calgary Flames - With an estimated worth of $200 million, the Flames dropped slightly from last year.  The team was purchased for $16 million in 1980 after moving from Atlanta to Calgary.



    It is interesting to know that the Flames operate in the NHL's second smallest market, but are in the top half of the league when it comes to revenues.  http://www.forbes.com/lists/2009/31/hockey-values-09_Calgary-Flames_311479.html


  5. Ottawa Senators - Coming in at the #17 position overall just after the Calgary Flames are the Ottawa Senators.  The Sens have an estimated net worth of $197 million based on revenues of $90 million. 


    The Ottawa Senators are owned by Eugene Melnyk, who bought them in 2003 for $92 mil. http://www.forbes.com/lists/2009/31/hockey-values-09_Ottawa-Senators_318444.html




  6. Edmonton Oilers - ah my favorite hockey team, the Edmonton Oilers.  The mighty Oil have not been so mighty as of late as they have missed the playoffs for three straight years and are in danger of missing them again this year.  The fact is, the Oilers have failed to qualify for the post season since trading away their heart and soul Ryan Smyth back at the trade deadline on February 27, 2007, when last minute negotiations with Smyth's agent Don Meehan failed. After twelve years with the Oilers, Ryan Smyth was traded to the New York Islanders, in exchange for Robert Nilsson, Ryan O'Marra and the Islanders' first round pick in the 2007 entry draft.  The Oilers have never been the same. 

    With a net worth of about $166 million, the Oilers are 24th overall dropping two spots from last year.  The Oilers are one of the few small-market, NHL teams that does not operate its building.  http://www.forbes.com/lists/2009/31/hockey-values-09_Edmonton-Oilers_314229.html


The entire list of NHL teams can be found here.

Rank Team Current Value1 ($mil) 1-Yr Value Change (%) Debt/Value2 (%) Revenue ($mil) Operating Income3 ($mil)
1 Toronto Maple Leafs 470 5 31 168 78.9
2 New York Rangers 416 1 0 139 27.7
3 Montreal Canadiens 339 2 71 130 31.3
4 Detroit Red Wings 337 11 0 130 27.4
5 Philadelphia Flyers 273 -1 24 101 3.1
6 Boston Bruins 271 3 44 108 11.6
7 Chicago Blackhawks 258 26 0 108 20.9
8 Dallas Stars 246 -10 81 97 12.4
9 Vancouver Canucks 239 1 46 109 20.3
10 New Jersey Devils 223 0 112 97 1.4
11 Pittsburgh Penguins 222 14 45 93 3.3
12 Minnesota Wild 210 -3 54 95 1.3
13 Los Angeles Kings 208 -1 79 92 10.6
14 Anaheim Ducks 206 2 17 94 4.8
15 Colorado Avalanche 205 -11 16 84 3.4
16 Calgary Flames 200 -2 15 95 -0.8
17 Ottawa Senators 197 -5 66 90 -3.8
18 Tampa Bay Lightning 191 -4 55 80 -2.2
19 San Jose Sharks 184 3 24 84 -5.0
20 Washington Capitals 183 15 37 83 -4.9
21 Carolina Hurricanes 177 5 51 82 -4.6
22 St Louis Blues 176 9 68 80 -2.7
23 Buffalo Sabres 170 1 29 79 -5.2
24 Edmonton Oilers 166 -5 60 83 9.4
25 Columbus Blue Jackets 165 5 27 77 -9.9
26 Florida Panthers 159 -2 50 74 -13.6
27 Nashville Predators 156 -5 52 71 -5.7
28 New York Islanders 149 -3 67 62 -5.6
29 Atlanta Thrashers 143 -10 46 68 -1.8
30 Phoenix Coyotes 138 -3 101 66 -18.5

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    posted by Jody @ Friday, November 27, 2009   0 comments
    97th Grey Cup: Saskatchewan Roughriders vs. Montreal Alouettes

    This Sunday marks the 97th Grey Cup which will crown the champion in Canadian Football.  These championship games are tremendously exciting and this year feature the top two teams in the league.  From the East we have the powerhouse Montreal Alouettes and from the West we have the resilient Saskatchewan Roughriders.  The Riders were winners of the 95th Grey Cup in Toronto.


    The CFL is a fantastic product.  In fact, I much prefer it over the NFL.  Montreal dominated the East this year, but typically the West is a much tougher division.  Most are picking the Als to go on and win the Cup, but it almost seems like it's in the cards for the Riders to win their second Grey Cup in three years.






    Some key facts to this years Grey Cup:
    • For the second consecutive year, Montreal QB, Anthony Calvillo has been named the league’s top player.
    • In just his third year in the CFL, Saskatchewan defensive end John Chick was named the league’s top defensive player. 
    • This is the fourth time the city of Calgary has hosted the Grey Cup, with the last time being in 2000.
    • This will be the first time that the Roughriders and Alouettes have ever played each other for the Grey Cup
    • The game was sold out in July
    • The Pre-Game Party features Vancouver based (Winnipeg originated) band Econoline Crush
    • The original price tag for the sterling-silver Grey Cup, made by Birks Jewellers, was approximately $48. It was most recently appraised at $75,000.
    • The 1945 Grey Cup game was the last in which both teams were made up exclusively of Canadians.
    • It's expected that 15% of all Canadians will be watching the Grey Cup on Sunday.  In fact based on data from the Globe and Mail, the 1981 game attracted 6.2 million viewers - two million more than Super Bowl XV. The 1982 Grey Cup game attracted the largest television audience in the history of Canadian television with 7,862,000 viewers. Only the series finale for M*A*S*H topped the 1983 Grey Cup ratings.
    • Montreal won both games against the Riders this season, the first a 43-10 blowout at Regina
    • Number of watermelon heads projected to be on-camera during game: 250.  It's a Rider thing.
    Oh and as an aside, the Vanier Cup Game goes tomorrow on TSN at noon in Quebec City with the Queen's Golden Gaels facing the University of Calgary Dinos.  Go Dinos!!!

    The Riders are huge underdogs.  I for one am hoping that they can overcome the adversity and pull of the upset.  For some reason I have a good feeling about this.  A Montreal win by two touchdowns?  We'll see. C'mon Riders prove 'em wrong. 

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    posted by Jody @ Friday, November 27, 2009   0 comments
    Register for Enquiro Webinar: Managing SEO and Online PR
    Wednesday, November 25, 2009
    Enquiro is presenting another webinar in our series of B2B expert series events.

    Managing SEO and Online PR

    Date: Tuesday December 1, 2009
    Time: 11:00 am PST
    Length: 30 minutes

    Register here

    This webinar will cover items such as:
    • What to do if their company has a reputation management issue
    • How SEO ties in to public relations
    • The role video plays in PR for their industry
    • How to measure the impact and opportunities for online PR
    • The interplay of social media, buzz, and online PR
    To wrap up Enquiro’s B2B Expert Series of webinars for this year, we’ve put together a special session on SEO and PR which is a “must-see” as you’re finalizing your 2010 marketing plans. 

    Join industry veteran Greg Jarboe in a live 30 minute session packed with proven tips and insight.

    Greg Jarboe is the president and co-founder of SEO-PR, a search engine optimization firm and public relations agency with offices in Greater Boston and San Francisco. He is also a member of the Market Motive faculty.

    Greg is a frequent speaker at Search Engine Strategies conferences, MarketingSherpa summits, PRSA seminars, and Bulldog Reporter events. He is also the news search, blog search and PR correspondent for the Search Engine Watch Blog.

    Greg has been called: “a pioneer in the field of using search engine optimization in combination with press releases” by Lee Odden, CEO of TopRank Online Marketing; “the guru of cranking up web visibility through effective optimization of press releases and leveraging news search” by Gord Hotchkiss, President and CEO of Enquiro Search Solutions; and a subject matter expert in “online public relations” by Andrew Goodman, founder and Principal of Page Zero Media.

    Greg has more than 25 years of experience in corporate communications, marketing, and search engine optimization at Lotus Development Corp., Ziff-Davis, and other companies.

    Host: Bill Barnes, EVP Business Development, Enquiro.

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    posted by Jody @ Wednesday, November 25, 2009   0 comments
    The Importance of Breadcrumb Navigation
    Tuesday, November 24, 2009
    We have had a few questions about breadcrumb navigation as of late. The timing is uncanny as we were one of the first who reported the fact that Google is now displaying breadcrumb navigation in the organic listings of their search results.  For e-commerce sites or sites with clear navigation paths, this may prove to be extremely beneficial from an SEO perspective.

    Putting the "Bread" in Breadcrumb

    So what exactly is breadcrumb navigation?  Well simply put, breadcrumb navigation is a series of links that show the user a navigation path that they have chosen to arrive on a given page.  In essence it is like a "trail of breadcrumbs" that allows you to return to a previous page or a page higher up in the hierarchy of a website.

    From a user's point of view, breadcrumb navigation can be key in helping users navigate a website.  According to usability expert, Jakob Nielsen, "...User testing shows many benefits and no downsides to breadcrumbs for secondary navigation....".  We could not agree more.  Breadcrumb navigation is extremely useful when guiding users through your site.  The importance of breadcrumb navigation can be seen by examining the many benefits of using breadcrumb navigation on your site.

    5 Benefits of Using Breadcrumb Navigation
    1. Breadcrumb Navigation makes it easier for users to navigate a site - just as we expect to find when traveling on a major highway, breadcrumb navigation acts as a type of signage to tell the user where they are on a given site.  As you drill down through a site with breadcrumb navigation, at any time you are one click away from the homepage or higher up category page via breadcrumbs. 

    2. Breadcrumbs show the user their current location on a site - ever get buried deep within a site and you wanted to go back to a precious page that you had looked at?  Breadcrumb navigation allows you to do this in one click.  There is no clicking the "back" button in the browser, just refer to the breadcrumb navigation and click to the page that you are interested in.

    3. People in fact use breadcrumbs - Breadcrumb usage has grown over time as a lot of people actually look for breadcrumb navigation when they navigate a website.  This is especially true for e-commerce sites and sites that have elaborate site structures.  Let me give you an example, I have a four and a half month old son.  So quite often I am looking for baby toys and supplies.  As a result I often visit sites like Toys R Us where I can look for things such as stroller and car seat toys.  As I drill down through their site, because they make use of clear breadcrumbs I can navigate their site with ease.  Their breadcrumb is logical and makes sense to me the user as as seen in this example: 

      Home > Baby Toys > Stroller / Car Seat Toys

    4. SEO Benefit - breadcrumbs are a great way to interlink your site pages with keyword rich anchor (linking) text.  Couple this with Google's ability to display breadcrumb links in their search results, a well optimizes breadcrumb navigation can provide some great SEO benefit.

    5. Ease of Use / Easy to Implement - breadcrumbs take up very little real estate on a page.  Yet they are quite often highly engaged by the user.  Breadcrumbs are easy to implement and are easy to follow.  People understand breadcrumb navigation.  It is easy to operate a breadcrumb trail.  It does not get any easier than having a horizontal line of related links to help users navigate a website helping guide the user from higher level pages into deeper site pages (actual product pages in most cases).  A couple of key reminders about implementing breadcrumb
      1. Breadcrumbs should work from higher level to lower 
      2. Breadcrumbs should feature relevant keywords
      3. Breadcrumbs are usually separated by a single character such as an arrow ">" or pipe "|"
      4. Breadcrumbs should originate with the homepage and end with the current page
      5. Breadcrumbs should reflect the site hierarchy not necessarily the user's overall history
    With these recent developments in Google, if your site does not currently utilize breadcrumb navigation, you should consider implementing it in the near future.  Users do engage with breadcrumb navigation and frankly if you are not leveraging breadcrumb navigation, your competitors probably are.

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    posted by Jody @ Tuesday, November 24, 2009   0 comments
    Google Displaying Breadcrumb Links in Google SERPs
    Monday, November 23, 2009
    Not sure if this is new or not, but it something that we have not seen before. Depending on the nature of your query, we are seeing Google displaying breadcrumb links where they previously displayed a site's link in the search engine results.

    Similar to how Google has been displaying site links, we are seeing Google display your site's breadcrumb navigation where they typically display the green link to the page that we are accustomed to seeing.  Of course this is providing that you have a clear and well organized hierarchy on your site.  This of course speaks to the importance of leveraging breadcrumb navigation.  We all know how important it is for usability of your site, but with this latest experimentation, it looks as though clear and well defined breadcrumb navigation can provide some additional SEO benefit as well.

    We will have more on the importance of breadcrumb navigation later this week, but for now we will leave you with a few examples of what we are seeing in the Google SERPs based on a series of random queries that we have tested.  Notice some of the larger brands that are having their breadcrumb displayed on the Google SERP?

    A search for "winter tires" returned this result for Consumer Reports.org:


     

    A search for "renters insurance" returned this result for Geico:


    A search for " Lego Battles for Nintendo DS" returned the following result for Toys R Us:



    Did we mentioned that the other cool thing about this feature is that all of the breadcrumb links are actually hyper-linked meaning that the user can potentially click through on upwards of  3 or four additional links that they did not have access to previously via the listing in the Google SERP (Search Results Page).  I personally like this feature as it does provide a richer search experience and can help the user find the information that they are looking for in less time.  Expect to see more of this as Google continues to roll this out.

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    posted by Jody @ Monday, November 23, 2009   0 comments
    11 Useful Link Building Sources
    Tuesday, November 17, 2009
    It's been a while since we posted anything on link building, so we thought that we would put together a list of some useful link building resources. Until the search engines change their algorithms so that link popularity becomes less of a factor in terms of "ranking" pages in their index, building your site's external link inventory is still a key tactic that you should be incorporating as part of your SEO strategy.

    Here are a few resources that can be of assistance when monitoring your external link inventories or are simple looking to build the quality of the links to your site.

    11 Useful Link Building Sources
    1. LinkMoses Resurrected #5 - Why Reciprocal Links Will Always Be Viable - http://www.ericward.com/bestpractices/2009/08/linkmoses-resurrected-5-why-reciprocal.html

    2. Search Engine Query Cheatsheet - http://www.e3internet.com/downloads/search-engine-query-cheatsheet.pdf

    3. Getting Links From Known, Quality Linkers - http://searchengineland.com/getting-links-from-known-quality-linkers-14356

    4. 101 Ways to Build Link Popularity - http://www.seobook.com/archives/001792.shtml

    5. Link Building Has Changed - http://www.seomoz.org/blog/link-building-has-changed

    6. Link Building Guide - http://www.jimwestergren.com/link-building-guide/

    7. The Curly Theory of Link Building - http://www.ericward.com/bestpractices/2009/11/link-moses-resurrected-8-curly-theory.html

    8. 21 Link Builders Share Advanced Link Building Queries - http://searchengineland.com/21-link-builders-share-advanced-link-building-queries-29848

    9. A Beginners Guide To Link Building - http://www.webpronews.com/expertarticles/2008/06/30/a-beginners-guide-to-link-building

    10. Advanced Link Building in 2009 - http://www.slideshare.net/cemper/advanced-link-building-in-2009-how-to-find-and-get-those-real-juicy-links

    11. Ultimate Dofollow Social & Link Building List - http://www.earnersblog.com/social-bookmarking-list/

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    posted by PlanetNim Caretaker @ Tuesday, November 17, 2009   2 comments
    3 Reminders About Performing Keyword Research
    Friday, November 13, 2009
    As we all know, keyword research is a critical part of any online marketing campaign.  No matter if you are discussing SEO or SEM, proper keyword research can lead to proper keyword selection which leads to proper keyword optimization which leads to traffic and ultimately conversions.

    We get that and you should too.  The question is why then do many big brands sometimes forget about the importance of revisiting their keyword baskets on a regular basis?  I am of course speaking from an organic search perspective.  As you compile your natural search keyword basket, your work is not done.  There are a number of items that you need to factor in.  As a result we have come up with three important reminders about performing keyword research.

    Three Reminders About Performing Keyword Research

    1. The Keyword Research Process is Iterative - keyword research needs to be on-going and repeated.  Just as the seasons change so can people's searching habits.  Keyword popularity changes and can change frequently and often.  Using tools such as Google Trends http://www.google.com/trends, Google Insights for Search http://www.google.com/insights/search/#  and even YouTube Search Suggestions can provide great insight into relevant keywords that your audience may be using as they search for a solution or answers to their search query.  Just because you have created a keyword basket does not mean that your work is done. 

      Reviewing your keywords on a regular basis should factor into your keyword research process if for anything else as part of the process of continuous improvement.

    2. You Need to Have Content to Back Up your Keyword Selection - quite often when we get feedback from clients on keyword recommendations, they want to add this keyword ans that keyword because their competitors are positioning and being found in the search results for that phrase.  Yet the client has no content on their site pertaining to the keyword in question.  Here's the thing, just because you place a keyword in your meta data or title does not mean that you are going to place well for that phrase in the search results.  You need to feature content on your site to back up the optimization of your keywords.  Some say that keyword density is not important.  Well that is partly true.  We're not suggesting that you go out there and start placing keywords in your content all over the place so that your website becomes spammy.  We do recommend that you create content themes to help the user and the search engines reference your site as an authority on a given topic.

      If you want to be found in the search engines for "insert keyword here", then you had better include "insert keyword here" within your page content where it makes sense to do so.  Some say that "you don't get if you don't ask" well in the world of search, you don't rank if you don't have keyword appropriate content. Simply put, you need to have content to back up your keyword selection.

    3. Your Target Audience does not always and will not always speak your language - forget all of the marketing mumbo jumbo, and remember thay industry jargon does not always jive with your target audience.  You need to speak the language of your target audience.  Keyword research enables you to gain a better understanding of what terminology your audience is using.  Forums, social networks and blogs can be a great source of intelligence for this type of keyword research.
    Even in 2009 and moving into 2010, keyword research is as important if not more important than ever before. With the flash of Internet Speed and hyper-competitive nature of the SERPs (search engine results pages), being able to establish an effective keyword research process is a must.

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    posted by Jody @ Friday, November 13, 2009   0 comments
    A Couple of Major Announcements from Wordstream
    Thursday, November 12, 2009
    WordStream, Inc., a provider of search engine optimization (SEO) and pay-per-click (PPC) solutions for continuously optimizing and expanding search marketing efforts, today announced the release of two new features in their flagship Keyword Management solution that represent exciting industry firsts for search marketers.

    WordStream is the first keyword tool provider to integrate their software with Google Analytics, layering on tools to help search marketers take action on top of the data provided by the popular analytics service.

    The Boston-based, venture backed startup also announced the release of a new tool that allows marketers to analyze keyword data from a variety of different sources within their WordStream accounts. This feature, described as "multi-source keyword analytics," allows marketers to analyze data from organic search, paid search, and estimated totals from keyword suggestion tools side-by-side.

    WordStream founder and VP of Product Development Larry Kim stated that:

    "Our solution is about making sense of keyword data of all sorts, and then turning that information into business-driving activity on your website. By integrating with the most widely adopted Web analytics provider, it's easier for our customers and prospective customers to take advantage of our Keyword Management solution."

    Kim further explained the value of WordStream's multi-source keyword analytics capabilities:

    "There's a disconnect in keyword research tools today -- on one hand, you have basic keyword tools which offer keyword suggestions and traffic estimates, and on the other hand, your own Web analytics data which reveals how people are actually finding and converting on your site. New features enable our customers to aggregate real, paid and natural search data alongside keyword tool estimates and other brainstormed keyword ideas into one integrated dashboard. This means more efficient and more comprehensive keyword research, which will lead to more effective search marketing efforts."

    The announcement comes on the heels of a recent Forrester study which concluded that 53% of enterprises use a free technology solution as their primary Web analytics tool, with 71% leveraging a free solution in some capacity. By integrating with the dominant free analytics solution, and by allowing those engaging in search marketing to do more with their data, WordStream is positioned to better service a wider array of customers.

    In addition to Analytics API integration and multi-source keyword analytics, WordStream's latest product release also boasts a series of other product enhancements. Highlights include:
    • Improved machine learning and keyword segmentation algorithms
    • Integration with WordStream's popular Free Keyword Tool
    With this update, WordStream offers a wider pool of search marketers a more powerful solution for aggregating, organizing, and acting on keyword data. WordStream makes their software available for use in a two week free trial, after which users can elect to subscribe to one of several fixed-price monthly service offerings. You can learn more about the product release and watch a video overview of new features by visiting WordStream's blog.

    About WordStream

    WordStream is a provider of SEO and PPC solutions for continuously optimizing and expanding search marketing efforts, involving large numbers of keywords. WordStream provides a scalable, private, online keyword workbench -- which includes next generation keyword tools and search engine marketing tools -- for conducting keyword discovery, keyword research, keyword grouping, search marketing workflow and for turning research into action.

    WordStream believes that an organization's keywords are a valuable, proprietary asset, and that organizing, prioritizing, coordinating and executing of PPC and SEO efforts around a comprehensive, researched and up-to-date keyword taxonomy is the key to PPC and SEO success. Keyword management improves search marketing productivity and enables greater relevance, which enhances the value of paid and natural search marketing efforts.

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    posted by Jody @ Thursday, November 12, 2009   0 comments
    Google Caffeine: Being Rolled Out on a Larger Scale
    Tuesday, November 10, 2009
    Back in August we touched on Google's latest infrastructure update that Google was calling Google Caffeine.  We mentioned that part of the reason for this update is the need for Google to improve how they crawl, index and place pages in their Index. Google has always stated that they are continually looking to improve the search results that they serve to users.  With other services (not necessarily search engines) returning real time results (read: Twitter), Google needs to provide users with timely results.

    Google Caffeine should have a major impact on universal search results.  What is more timely than a news results, a fresh blog post or a page that is frequently updated?  Depending on the user's search query, we can expect to see more universal (blended) search results to be featured in Google's main search results... providing that these results are still the most relevant.

    There is a lot of discussion that Google Caffeine has in fact rolled out.  Well it is currently being tested in beta that much is true.  Recent reports suggest that Google Caffeine is going to be rolled on a more large scale within the next week or two.  In fact some are saying that it has already rolled out in moderation.  For the record I have seen some Google Caffeine Index changes with some of the queries that I have performed in the past couple of days.  Not to mention that in the past, Google has a history of rolling out major index and algorithm updates in November.  The most notable was the unpopular Florida update in 2003.

    Matt Cutts has stated that the "full Caffeine roll out will happen after the holidays".  Stay tuned for more updates on Google Caffeine as they become available.

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    posted by Jody @ Tuesday, November 10, 2009   0 comments
    5 Interesting Twitter Resources from the Past Couple of Weeks
    Sunday, November 08, 2009
    We tend to not post a lot about Twitter, but as the service continues to gain popularity, we thought that we would begin running a weekly column on some of the most interesting Twitter related posts that we come across each week.

    Twitter Resource:  5 Posts That You Might Want to Check Out
    1. TWEET IDEAS: 13 Things to Do on Twitter Besides Tweet - these types of posts are always fun.  Barb Dybwad over at Mashable provided readers with this post on things that you csn do on Twitter other than tweet.  Mashable is a great resource for Twitter information.  They have a great Twitter Guidebook... if you would like to check it out, visit http://mashable.com/guidebook/twitter/

    2. Twitter Finally Begins Adding Search Relevancy Features - Barry Schwartz over at Search Engine Land featured a brief post about some new features that Twitter is testing out, including improved Search relevancy.

    3. Buying Twitter followers? - An interesting post over at businessweek.com, looking at the options available for people to purchase Twitter followers (lame).   As the article states, "Could it be that having 10,000 Twitter followers gives people the social media version of a face lift?"  Not sure, but frankly who cares?

    4. Retweet Function Rolls Out on a Limited Basis - Search Engine Journal discussed Twitter's launch of Retweet, a button that makes forwarding a particularly interesting tweet to all your followers very easy.

    5. Youth Flock to Twitter as Facebook Users show their age - based on survey data, the article points out that "The average age of Facebook users has jumped seven years from 26 to 33 while on the microblogging site Twitter the average is 31."  The fact is that Twitter also has a higher drop off rate than many other social communities.  Fad or future?  Read this post from Brandrepublic.com for more.

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    posted by Jody @ Sunday, November 08, 2009   0 comments
    Organic Search Marketing Maturity Model
    Monday, November 02, 2009
    As mentioned, we are unveiling version of our organic search marketing maturity model. Of course this is a work in progress and we expect to enhance the model with modifications based on feedback and additional insight that we acquire.  We will be making this organic search marketing maturity model available via a PDF shortly.  We discussed the five stages of the organic search marketing maturity model in our previous post.

    You will see that the criteria (column one) are broken up into three sections:
    1. Management/Strategic
    2. Performance / Measurement 
    3. Tactical

    With that Marketing Jive presents version one of the Organic Search Marketing Maturity Model.

    Organic Search Marketing Maturity Model



    Level 1 Intermittent
    Level 2 Engaged
    Level 3 Structured
    Level 4 Managed
    Level 5 Optimized
    Internal Champion
    · none
    · single person
    · dedicated team
    · multi-team
    · C-Suite champion; company-wide buy-in
    Management Attention
    · Sparse, odd request
    · monthly to weekly
    · weekly to daily
    · daily
    · continuous
    Dedicated Resources
    · none
    · 2-4 people
    · dedicated team
    · multiple teams
    · full integration
    Budget
    · no official budget
    · discretionary funds
    · line item(s) in budget
    · significant budget
    · significant, dynamic
    SEO Existence
    · none
    ·  limited
    · fundamentals optimized
    · optimized
    · dynamic optimization
    Search Experience Level
    · none
    · beginner
    · intermediate
    ·  advanced
    · expert/specialists
    Implementation Speed
    · non-reactive
    · very slow (months)
    · slow (weeks)
    · very fast (days)
    ·  immediate (days/hours)
    Defined KPIs
    · none
    · organic traffic
    · traffic, conversions
    · CPA
    · ROI
    Web Analytics
    · hits, page views
    · keywords, bounce rate
    · conversion funnel
    · segmented analytics
    ·  integrated analytics
    Attribution Models
    · none
    · micro attribution
    · macro attribution
    · combined attribution
    ·  full cross-channel attribution
    Conversion Rate
    · poor
    · below average
    · average
    · above average
    ·  industry leading
    Site Architecture
    ·no awareness
    · single site
    · single site - organized
    · single site - optimized
    ·  Multi-site hierarchy w/ multiple web properties - optimized
    Keyword Research
    ·  minimal
    · branded focus
    · established process
    ·  efficient process
    ·  dynamic, iterative process
    Keyword Organization/Strategy
    · none
    · some groupings
    · category, product
    ·  segmented, sales cycle
    ·  Combined head, torso, long-tail
    Content Development
    · none
    · one-offs
    ·  established process
    ·  efficient process
    · dynamic deployment
    SEO Landing Page Optimization
    · none
    · limited testing
    ·  some usability testing
    · regular usability testing
    · segmented testing
    Link Development
    · none
    · directory submissions
    ·  established link building process
    ·  efficient link building process
    ·  dynamic deployment - Viral content, widgets, regular “link bait” content
    Blended Search Optimization
    · none
    ·  minimal
    · sporadic as required
    · blended search strategy
    · full digital asset management
    Competitive Analysis
    ·  none
    ·  traditional competitor consideration only
    ·  combined focus on traditional (offline) &  online competition
    · benchmarking
    · industry benchmarking of online & offline competition

    Labels:

    posted by Jody @ Monday, November 02, 2009   2 comments
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