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As mentioned, we are unveiling version of our organic search marketing maturity model. Of course this is a work in progress and we expect to enhance the model with modifications based on feedback and additional insight that we acquire. We will be making this organic search marketing maturity model available via a PDF shortly. We discussed the five stages of the organic search marketing maturity model in our previous post.
You will see that the criteria (column one) are broken up into three sections:
Management/Strategic
Performance / Measurement
Tactical
With that Marketing Jive presents version one of the Organic Search Marketing Maturity Model.
Organic Search Marketing Maturity Model
Level 1 Intermittent
Level 2 Engaged
Level 3 Structured
Level 4 Managed
Level 5 Optimized
Internal Champion
· none
· single person
· dedicated team
· multi-team
· C-Suite champion; company-wide buy-in
Management Attention
· Sparse, odd request
· monthly to weekly
· weekly to daily
· daily
· continuous
Dedicated Resources
· none
· 2-4 people
· dedicated team
· multiple teams
· full integration
Budget
· no official budget
· discretionary funds
· line item(s) in budget
· significant budget
· significant, dynamic
SEO Existence
· none
·limited
· fundamentals optimized
· optimized
· dynamic optimization
Search Experience Level
· none
· beginner
· intermediate
·advanced
· expert/specialists
Implementation Speed
· non-reactive
· very slow (months)
· slow (weeks)
· very fast (days)
·immediate (days/hours)
Defined KPIs
· none
· organic traffic
· traffic, conversions
· CPA
· ROI
Web Analytics
· hits, page views
· keywords, bounce rate
· conversion funnel
· segmented analytics
·integrated analytics
Attribution Models
· none
· micro attribution
· macro attribution
· combined attribution
·full cross-channel attribution
Conversion Rate
· poor
· below average
· average
· above average
·industry leading
Site Architecture
·no awareness
· single site
· single site - organized
· single site - optimized
·Multi-site hierarchy w/ multiple web properties - optimized
we have similar model - we call in SEO Sophistication Model - We built it with a very Maslow-vian approach. I think we are going to go back and re-work it into a spreadsheet like the one you presneted.
Well Done!
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I am working with marketing in Denmark and is searching for inspiration in the digital world. Thanks for inspiration