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Google Caffeine: Being Rolled Out on a Larger Scale
Tuesday, November 10, 2009
Back in August we touched on Google's latest infrastructure update that Google was calling Google Caffeine.  We mentioned that part of the reason for this update is the need for Google to improve how they crawl, index and place pages in their Index. Google has always stated that they are continually looking to improve the search results that they serve to users.  With other services (not necessarily search engines) returning real time results (read: Twitter), Google needs to provide users with timely results.

Google Caffeine should have a major impact on universal search results.  What is more timely than a news results, a fresh blog post or a page that is frequently updated?  Depending on the user's search query, we can expect to see more universal (blended) search results to be featured in Google's main search results... providing that these results are still the most relevant.

There is a lot of discussion that Google Caffeine has in fact rolled out.  Well it is currently being tested in beta that much is true.  Recent reports suggest that Google Caffeine is going to be rolled on a more large scale within the next week or two.  In fact some are saying that it has already rolled out in moderation.  For the record I have seen some Google Caffeine Index changes with some of the queries that I have performed in the past couple of days.  Not to mention that in the past, Google has a history of rolling out major index and algorithm updates in November.  The most notable was the unpopular Florida update in 2003.

Matt Cutts has stated that the "full Caffeine roll out will happen after the holidays".  Stay tuned for more updates on Google Caffeine as they become available.


posted by Jody @ Tuesday, November 10, 2009  
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About Me
Name: Jody
Home: Kelowna, BC, Canada
About Me: SEO guy by day, family man 24/7.
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