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Understanding Search Marketing Maturity Models
Monday, October 19, 2009
We have discussed the importance of Search and Search Marketing a number of times in the past.  Recently we posted about search marketing maturity models and mapping out where organizations fit into these models.  As we all know, search marketing is a new form of marketing.  The managing of digital assets has helped redefine traditional marketing as we know it.  The fact is people go online to find information.  Search is a tool that helps them accomplish that.

We have also talked about Internet Speed and the fact that the world of Search is constantly changing.  As a result it can be difficult to apply a search marketing maturity model without having to modify it to coincide with the changing nature of search.  Not to mention, the many different dimensions that contribute to optimized search marketing, establishing a search marketing maturity model looks to be an iterative process.

Marketing maturity models have been used for quite some time.  In fact, Forrester has created their own interactive marketing maturity model to classify their firms into one of four levels: Skeptics, Experimenters, Practitioners, or Conductors.  Webtrends has also created their Digital Marketing Maturity Model that they use for assessing an organization's measurement and analysis skills, staffing and best practices across multiple digital marketing channels, from web sites to social media. http://www.webtrends.com/Products/Services/Digital-Marketing-Maturity-Model.aspx

We still find the search marketing maturity model created by ION Interactive ties search marketing, seo and web analytics together nicely.  We are currently developing an Organic Search Marketing Maturity Model that we hope to be able to unveil in the next couple of weeks.  This is a great maturity model for companies that are looking to mature, with a focus on the areas of the maturity model that they are using.

More on maturity models can be found here:

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posted by Jody @ 8:10 AM  
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