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Google is an innovative company, we all know that. So it's no surprise that they continue to make incremental changes to their vast offerings including their advertising platform and their search results. Case in point, a couple of changes that happened this week that are worth mentioning.
Google Makes their Search Box Bigger - The bigger search box will show both on the home page and on the top of Google’s search results pages. Google’s Marissa Mayer says the bigger search box is better because the text you type is larger, and the Google Suggest dropdown text is also bigger.
Google Experiments with "Universal Results" within Google Product Search - the GoogleBase blog announced earlier this week that they are including relevant and high quality YouTube video reviews on a number of our product pages in Google Product Search. Videos include reviews from sources like USA Today, Wired, and Digital Trends, and they appear above the "Similar Items" section of the page.
Google Maps team shares thoughts on category spamming - The Google Maps team referred to the Google Maps Listing Guidelines as they relate to categories cramming and spamming are as follows:
• When entering categories, use only those that directly describe your business.
• Do not submit related categories that do not define your business. For example, a taxi company might properly categorize itself as “Airport Transportation”, but it would be inaccurate to also use the category “Airport”.
• Also, please use each category field to enter a single category. Do not list multiple categories or keywords in one field.
Google adds Google Voice message to Gmail - this is kind of cool, as Google states, think of it as Gmail for your phone calls and text messages. http://gmailblog.blogspot.com/2009/09/new-in-labs-play-google-voice-messages.html
Google looks to invest in mirror technology - to help reduce the cost of building solar thermal plants, Google has been looking at material for reflective surfaces and mirrors for cheaper solar power. Sounds like a pretty interesting initiative. Google is hoping to have a viable technology to show internally in a couple of months.
As we mentioned there are always lots of things going on at Google, many of which are not related to Search directly.