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New Keyword Tool: Wordstream's Free Keyword Tool Sneek Peak
Wednesday, September 16, 2009
We've been lucky enough to get a sneak peek at Word Stream's new keyword tool. The tool set to be released shortly is continuously updating a database of over a billion of the world's most popular keywords, aggregating over a trillion unique searches. This means that you get more keywords returned FASTER, for FREE!

Keyword research forms the foundation of any SEO or PPC campaign. At the heart of the traditional functionality of the search engines are simple keyword queries. Search is all about people trying to find the information that they are looking for. Search has been around for a while now and online searchers are becomming quite savvy with their queries. Why else would we be seeing the trends that we are seeing? That is longer types of queries are being used more often than in the past. A number of search engines including Microsoft's Bing and ASK. com have reported that they are seeing longer search queries happening all of the time. Where users previously may have searched for a single word or a two or three word phrase, users are now searching based on queries of six, seven, eight or more words.

What does this mean for search marketing?

The need for effective keyword research tools and effective keyword research processes is required more than ever.

Effective keyword management allows marketers to
  • Improve AdWords Quality Scores
  • Create Dynamic, Exclusive Keyword Lists for Pay-Per-Click Marketing and SEO
  • Discover Negative Keywords, Saving you Money on Irrelevant Clicks
  • Effectively Manage PPC and SEO Workflow
  • Leverage PPC Data for Organic Search Insights
  • Become More Productive, Lower PPC costs, and Drive More Targeted Traffic
Some believe that this new keyword tool from Wordstream is more accurate and comprehensive than paid subscription versions of Trellian’s Keyword Discovery and Wordtracker. Unlike other free keyword tools, WordStream doesn’t limit you to the first 100 free keyword suggestions and then make you pay for the rest – it emails you the entire keyword list, free of charge!

Larry Kim, WordStream Founder and VP of Product Development, said, “The WordStream Free Keyword Tool generates more accurate keyword suggestions than Wordtracker, Keyword Discovery, and other paid keyword tools by weighting and aggregating over one billion unique keywords, representing well over 10 trillion search queries, and hundreds of millions of related terms from diverse keyword sources.”

The cool things about the Wordstream keyword tool is that:
  1. It's free!
  2. You can get your keyword list emailed to you
  3. You can copy the keywords with one simple click
Based on industry partnerships, Wordstream obtains its keyword data from:
  • Internet Service Providers
  • Browser Toolbars
  • Search Engines
In the past we have questioned the accuracy of data from the keyword tools out there. While our experience with Wordstream's keyword tool is based on some initial trials, we liked their approach that they are taking with their tool:
Keyword tools in general are well known for providing highly dubious keyword suggestions and search estimates. In designing the Free Keyword Tool, our goal was to devise a means to overcome known problems with existing keyword tools. For example, we've found that:
  • Google's keyword suggestion tool has a tendency to favor the most popular keyword suggestions (so called "head terms") while greatly overestimating keyword search volume. We've also noticed that the tool is a bit slow in returning results.
  • Wordtracker and other keyword tools that draw from unpopular search engines like Metacrawler and Dogpile tend to favor less popular keyword searches (so called "long-tail" terms), and the results aren't particularly accurate or actionable, either.
Wordstream Keyword Tool FAQ

There is a Wordtream Master Subscription Agreement for their keyword research product. http://www.wordstream.com/master-subscription-agreement which includes terms such as:

Charges and Payment of Fees

You shall pay all fees or charges to your account in accordance with the fees, charges, and billing terms in effect at the time a fee or charge is due and payable. The initial charges will be equal to the current price of the chosen edition of the Service at the fee currently in effect. Payment options are to pay 90 days in advance or annually in advance; customers paying annually in advance will receive a discount off of the applicable monthly service fee. All payment obligations are non-cancelable and all amounts paid are non-refundable. You must provide WordStream.com with valid credit card or approved purchase order information as a condition to signing up for the Service. An authorized License Administrator may adjust the Service edition or otherwise alter the fees, terms and conditions by executing an additional written Order Form or using the Online Order Center. Changes to this agreement will be subject to the following: (i) new fees and services will be coterminous with the preexisting License Term (either Initial Term or renewal term); (ii) Service fees will be the then current, generally applicable license fee; and (iii) any changes made in the middle of a billing month will be charged in full for that billing month. WordStream.com reserves the right to modify its fees and charges and to introduce new charges at any time, upon at least 30 days prior notice to you, which notice may be provided by e-mail. All pricing terms are confidential, and you agree not to disclose them to any third party.

Billing and Renewal

WordStream.com charges and collects in advance for use of the Service. WordStream.com will automatically renew and bill your credit card or issue an invoice to you each year on the subsequent anniversary or as otherwise mutually agreed upon. The renewal charge will be equal to the Service fee in effect during the prior term, unless WordStream.com has given you at least 30 days prior written notice of a fee increase, which shall be effective upon renewal and thereafter. Fees for other services will be charged on an as-quoted basis. WordStream.com's fees are exclusive of all taxes, levies, or duties imposed by taxing authorities, and you shall be responsible for payment of all such taxes, levies, or duties, excluding only United States (federal or state) taxes based solely on WordStream.com's income. You agree to provide WordStream.com with complete and accurate billing and contact information. This information includes your legal company name, street address, e-mail address, and name and telephone number of an authorized billing contact and License Administrator. You agree to update this information within 30 days of any change to it. If the contact information you have provided is false or fraudulent, WordStream.com reserves the right to terminate your access to the Service in addition to any other legal remedies. All invoices and payment to WordStream will be in US $. If you believe your bill is incorrect, you must contact us in writing within 60 days of the invoice date of the invoice containing the amount in question to be eligible to receive an adjustment or credit.

View the Wordstream PPC total here: http://www.wordstream.com/ppc-tutorial

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