We thought that his was worth mentioning. Yesterday, Danny Sullivan over at Search Engine Land posted that Google is now placing "Hot Trends" information with Google's regular search results. Danny featured some screen-shots as to what this looks like in his post.
Basically, depending on your query, you would see out of 100 most popular searches in the past hour, where your search ranks (i.e. #6 out of 100 most popular searches in the past hour). You will also get an indication of "how hot" the phrase is based on Google Hot Trends along with some data from Google Trends indicating as to how popular the query is and how it is trending over time.
Visit Google Hot Trends here: http://www.google.com/trends/hottrends
Google mentioned that they have also reduced the number of trends listed on the Google Hot Trends page to 40 from 100.
Real-time search is something that big league players such as Facebook and Twitter have somewhat addressed. Of course it is only a matter of time under the Search Engines address this as well. We have seen Google recently experiment. Look for Bing and ASK to do the same.
Does this little experiment with Google Hot Trends data make Google a leader in real-time search. Well in a word, "no", but you can expect that they are working on the next generation of Search as we speak. I do expect there to be a more real-time search component to their search results as well I expect to see more universal and blended search results.
Labels: Google Hot Trends, real-time search