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Google & Real Time Search Adding Hot Trends to Main Results
Tuesday, September 29, 2009
We thought that his was worth mentioning. Yesterday, Danny Sullivan over at Search Engine Land posted that Google is now placing "Hot Trends" information with Google's regular search results. Danny featured some screen-shots as to what this looks like in his post.

Basically, depending on your query, you would see out of 100 most popular searches in the past hour, where your search ranks (i.e. #6 out of 100 most popular searches in the past hour). You will also get an indication of "how hot" the phrase is based on Google Hot Trends along with some data from Google Trends indicating as to how popular the query is and how it is trending over time.

Visit Google Hot Trends here: http://www.google.com/trends/hottrends

Google mentioned that they have also reduced the number of trends listed on the Google Hot Trends page to 40 from 100.

Real-time search is something that big league players such as Facebook and Twitter have somewhat addressed. Of course it is only a matter of time under the Search Engines address this as well. We have seen Google recently experiment. Look for Bing and ASK to do the same.

Does this little experiment with Google Hot Trends data make Google a leader in real-time search. Well in a word, "no", but you can expect that they are working on the next generation of Search as we speak. I do expect there to be a more real-time search component to their search results as well I expect to see more universal and blended search results.

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posted by Jody @ Tuesday, September 29, 2009  
Creating Unique Content: Do It Before Someone Else Does
Thursday, September 24, 2009
Blogging... video.... press releases.... articles, user reviews, the list goes on and on. All methods of creating fresh, unique content for your website. So why is it that so many site owners or site managers are hesitant to create new content for their websites?

A lot of the time I guess that it comes down to resources. Too little time, too little money and not enough people. However I'm not so sure about this. I mean after all, understanding the importance of content, site owners can get pretty creative when it comes to content development. These "resource issue myths"can easily be dealt with, with a little ingenuity.

Content Creation Resource Myths

Many people that I have this discussion with usually revert back to one of three options as to why they cannot create new content.
  1. Lack of Time -people are busy and over-worked. I get that, but there are ways to overcome this. Have people create the content for you. How you ask? Well lots of site's do this. In fact sites like Amazon.com does this fairly well. Let's say I was looking to purchase the new Chickenfoot album (well not so new as I purchased it in June when it was released) and I go to Amazon and search for "chickenfoot" I then click on their CD and see that there are 232 customer reviews for the album and that the album has a four star rating. By allowing users to review products, Amazon in essence has created a mechanism for adding unique content to their site. The only time it took was the original time that it took for them to add this feature to the site. Sure there might be the odd maintenance of the feature that needs to be addressed, but frankly the amount of time needed to create this content is minimal.

  2. Lack of Money - creating content does not have to cost a lot. We have already mentioned leveraging user generated content which is pretty much free. How about setting up a blog for your site? Heck this involves a little time, but blogging software is free (wordpress, blogger are a couple of free platforms that come to mind). Sure you will need someone to blog, but as with so many companies out there a shortage of bloggers should not be too hard to find within your organization. The end results are worth it. Informative blog posts can be a great way of adding unique content to your site.

  3. Lack of People (in-house) - quite often your organization may simply not have enough resources internally to create fresh, new content. Well, a great option that your can leverage is outsourcing to copywriters. Surprisingly this can be quite cost effective depending on the type of content that you are looking to create. Some copywriters charge on a per page or per word basis, but usually are quite flexible depending on your content needs. Depending on these needs this could be quite affordable. If you are a larger company with a more flexible budget, you have even have the option of hiring an SEO copywriter or two. Their sole purpose is to create useful, unique and informative content for your web properties.
Frankly those that "Get It" understand that to do well in the online world and in Search, content is a necessity. That is unique content is a necessity. All you e-commerce site owners/managers take note. Your web properties will always perform better if they feature unique content. Sites that pull the same content from the same database may have limited success, but let's be honest, they are not going to perform as well as they should given that they have multiple touch points (web sites) with their audience. If you are an e-commerce site and you have multiple web properties with different pages that sell the same products and feature pages with the same content, at the end of the day chances are Google and the other Search engines will only serve up one "version" to the users. Only one of the sources is going to be treated as the authority. Furthermore, if this content is syndicated content that was sent to you from a vendor or supplier, how do you expect to gain visibility in the search engine results? Have you thought about how many other sites may be using this exact same content on their websites?

Producing Unique Content = Online Success

I happen to work in the search marketing industry. I specialize in organic search (aka SEO aka natural search optimization). I have yet to see a client who has created unique, well-optimized content on their website not experience a lift in their online marketing efforts. From traffic increases that have had a direct impact on ROI to direct increases in revenue from this unique content, producing unique content leads to online success.

Unique content development + on-page optimization + link relevancy = SEO success

Google Search results can be hyper-competitive. So why, if you regurgitate the same content that exists somewhere else, would Google place you in the prime real estate of a results page? Fact is they won't and if they make the mistake and do, you may not be found in this prime real estate for long. Google is looking to crawl and index information. Information that is useful, unique and relevant. No more, no less. So why on earth would you not take the opportunity to create unique content?

Afraid of the Dark?

I still scratch my head when someone asks me about avoiding duplicate content? The answer is simple: Make your content unique! It's like a child who is afraid of the dark. Perhaps its fear of the unknown or maybe it is just because we are accustomed to light. Why are we afraid to create unique content? Is it because we're accustomed to not listening to the needs of our audience? Is it because we have a fear of the unknown or return that we will receive?

Now I understand that due to technical issues and things such as automation, that sometimes we're not even aware that duplicate content is being created, the fact of the matter is with a little due diligence you should have a good idea of how your content is being produced and if it is being syndicated etc. I recently wrote a piece on making sense of the duplicate content myths, and how to deal with duplicate content. The easiest way? Create unique content. Don't argue about it, don't make excuses, just do it.

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posted by Jody @ Thursday, September 24, 2009  
Google Caffeine: Universal Search Results are Influenced by Rankings
Tuesday, September 22, 2009
There's a lot of talk the past couple of days about when Google will be rolling out "Caffeine Results" into their main index. According to discussion on Twitter, some are suggesting that we are seeing some Caffeine results going live at Google. However, Google's Matt Cutts mentioned that Caffeine has not yet been rolled into the main Google.com search results.

Search Engine Land commented on a study done by Summit Media which found results are not that much different between Google.com and Caffeine. However the study did communicate that the Caffeine results seemed to favor pages that are updated more often with fresh content. The entire study can be download as a free PDF. Download the study here

This prompted me to revisit a post from ex-Googler Vanessa Fox about Google Caffeine. In her article Vanessa discussed:
  • that this new infrastructure (Google Caffeine) may include ways of crawling the web more comprehensively
  • that Google Caffeine may begin determining reputation and authority (possibly beyond the link graph and what’s typically thought of as PageRank)
  • the underlying infrastructure changes do seem to have impacted user interface as it relates to universal search
It was this third point that I found interesting as Fox goes on to add:
infrastructure changes do seem to have impacted user interface as it relates to universal search (likely because universal results are influenced by ranking and relevance signals). For the sample searches I did, the first ten results were fairly similar, but the existence and location of images, video, news, and blog posts was notably different.
What I found interesting (and maybe I'm reading too much into the comment) is the fact that she states that rankings influence Universal (blended) results in Google. Whoa wait a second. Rankings are important? Well if they impact the placement of Universal results, I would suggest that rankings are important. I mean you can suggest that personalization has "killed the importance of rankings", but it is obvious that rankings do impact where a video, news result, image, local search result or shopping result appears in Google's search results.

It is like the word "rankings" is taboo. The fact of the matter is, either with or without personalized search results people look at rankings. From a search marketers point of view, rankings provide insight into visibility. Understanding where your site places for a given phrase or a given video or news result is important. Frankly if you're placed in position 732 in Google for you will have zero visibility. If you are placed in the results at position #58 for you will still pretty much have zero visibility. Unless you are on page one of Google for or perhaps page two of the results, you are going to have limited visibility which will result in limited traffic to your site. Webmasters, site owners, search marketers all look at rankings... let's be honest. Are rankings important? Well I'll let you decide. Again if rankings are impacting where a Universal result is being placed within in the Google results, I would suggest that rankings are important. At the end of the day however, it is still all about relevancy.

Why Google Caffeine is Important

Part of the reason for Google Caffeine is to help Google return quicker and more relevant results. What's more timely than a news results, a fresh blog post or a page that is frequently updated? Personally I think that we can expect to see fresh, unique, informational and regularly updated content perform better in the search results in the near future. Especially if this content is actively engaged by users and searchers. This theory supports some of the findings of the study from Summit Media as well.

This is not a bad thing. From a user's perspective, we should be expecting to see more timely results. Based on the type of query, we can expect to see more video results or more news results or more shopping results. We want (and need) to find the result that is most relevant to us. We also want to find this result quickly. While Google may not always be the source of this result, they will continue to make their search engine a tool that can be used to access the World's information quickly and accurately.

If the Google Caffeine infrastructure update can improve the speed and relevancy of results being returned in Google, than it will be a great success. Being that it is more of a "behind the scenes" update, many may not even notice the changes... that is until they perform a couple of search queries and receive better results in terms of relevancy and timeliness.

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posted by Jody @ Tuesday, September 22, 2009  
Search Marketing Maturity Models: Where Do You Fit In?
Sunday, September 20, 2009
As Search continues to "grow up". There are two things to consider (strangely enough these two items were pointed out by IonInteractive about a year ago at this time):
  • the level of sophistication any given organization has in search marketing
  • the many different dimensions that contribute to optimized search marketing
Enter the Search Marketing Maturity Model

Search is complex with different levels and a variety of disciplines that can be addressed. As a result there are different scopes and needs both of which can change regularly. Scott Brinker from ion Interactive posted a great piece on maturity models over at Media Post where he mentioned the benefits of maturity models:
The benefit of a well-defined maturity model is that it gives practitioners a common framework by which to assess their organization, benchmark it against others, and develop a plan for improvement. Often, there is not just one achievement associated with a particular level, but rather a series of capabilities across several dimensions.
In fact, Brinker went on to devise a draft of a search marketing maturity model primarily focused on sponsored search. The main categories/components of the maturity model consisted of:
  1. Ad hoc -no management, no budget, no real structure
  2. Engaged -some executive awareness, basic keyword research, limited testing of landing pages
  3. Structured - actual budget, management responsibility, more detailed keyword research, some competitive research/insight
  4. Managed - active executive participation, daily management, professional bid management of keywords, competitive benchmarking
  5. Optimized - strategic executive participation, significant budget, integrated multi-channel analytics, segmentation of audiences etc.
This is but a high level overview, but you get the picture.
Click on the following image for ion Interactive's Search Marketing Maturity Model.


I have seen very few sites that are in the "Optimized" phase of the Search Marketing Maturity Model. In fact many companies are still struggling in the initial "ad hoc" or "engaged" phase of the model. The companies that "get it" should be able to progress through the model and enjoy success with Search marketing. Others that are still evaluating whether Search is a phase or are not putting their resources into Search will quickly learn that they will have to adapt to keep up with their competition.

We will be discussing search marketing maturity models more in upcoming posts, for now we would love to hear your thoughts on the search marketing maturity model and where you feel your company fits in.


posted by Jody @ Sunday, September 20, 2009  
New Keyword Tool: Wordstream's Free Keyword Tool Sneek Peak
Wednesday, September 16, 2009
We've been lucky enough to get a sneak peek at Word Stream's new keyword tool. The tool set to be released shortly is continuously updating a database of over a billion of the world's most popular keywords, aggregating over a trillion unique searches. This means that you get more keywords returned FASTER, for FREE!

Keyword research forms the foundation of any SEO or PPC campaign. At the heart of the traditional functionality of the search engines are simple keyword queries. Search is all about people trying to find the information that they are looking for. Search has been around for a while now and online searchers are becomming quite savvy with their queries. Why else would we be seeing the trends that we are seeing? That is longer types of queries are being used more often than in the past. A number of search engines including Microsoft's Bing and ASK. com have reported that they are seeing longer search queries happening all of the time. Where users previously may have searched for a single word or a two or three word phrase, users are now searching based on queries of six, seven, eight or more words.

What does this mean for search marketing?

The need for effective keyword research tools and effective keyword research processes is required more than ever.

Effective keyword management allows marketers to
  • Improve AdWords Quality Scores
  • Create Dynamic, Exclusive Keyword Lists for Pay-Per-Click Marketing and SEO
  • Discover Negative Keywords, Saving you Money on Irrelevant Clicks
  • Effectively Manage PPC and SEO Workflow
  • Leverage PPC Data for Organic Search Insights
  • Become More Productive, Lower PPC costs, and Drive More Targeted Traffic
Some believe that this new keyword tool from Wordstream is more accurate and comprehensive than paid subscription versions of Trellian’s Keyword Discovery and Wordtracker. Unlike other free keyword tools, WordStream doesn’t limit you to the first 100 free keyword suggestions and then make you pay for the rest – it emails you the entire keyword list, free of charge!

Larry Kim, WordStream Founder and VP of Product Development, said, “The WordStream Free Keyword Tool generates more accurate keyword suggestions than Wordtracker, Keyword Discovery, and other paid keyword tools by weighting and aggregating over one billion unique keywords, representing well over 10 trillion search queries, and hundreds of millions of related terms from diverse keyword sources.”

The cool things about the Wordstream keyword tool is that:
  1. It's free!
  2. You can get your keyword list emailed to you
  3. You can copy the keywords with one simple click
Based on industry partnerships, Wordstream obtains its keyword data from:
  • Internet Service Providers
  • Browser Toolbars
  • Search Engines
In the past we have questioned the accuracy of data from the keyword tools out there. While our experience with Wordstream's keyword tool is based on some initial trials, we liked their approach that they are taking with their tool:
Keyword tools in general are well known for providing highly dubious keyword suggestions and search estimates. In designing the Free Keyword Tool, our goal was to devise a means to overcome known problems with existing keyword tools. For example, we've found that:
  • Google's keyword suggestion tool has a tendency to favor the most popular keyword suggestions (so called "head terms") while greatly overestimating keyword search volume. We've also noticed that the tool is a bit slow in returning results.
  • Wordtracker and other keyword tools that draw from unpopular search engines like Metacrawler and Dogpile tend to favor less popular keyword searches (so called "long-tail" terms), and the results aren't particularly accurate or actionable, either.
Wordstream Keyword Tool FAQ

There is a Wordtream Master Subscription Agreement for their keyword research product. http://www.wordstream.com/master-subscription-agreement which includes terms such as:

Charges and Payment of Fees

You shall pay all fees or charges to your account in accordance with the fees, charges, and billing terms in effect at the time a fee or charge is due and payable. The initial charges will be equal to the current price of the chosen edition of the Service at the fee currently in effect. Payment options are to pay 90 days in advance or annually in advance; customers paying annually in advance will receive a discount off of the applicable monthly service fee. All payment obligations are non-cancelable and all amounts paid are non-refundable. You must provide WordStream.com with valid credit card or approved purchase order information as a condition to signing up for the Service. An authorized License Administrator may adjust the Service edition or otherwise alter the fees, terms and conditions by executing an additional written Order Form or using the Online Order Center. Changes to this agreement will be subject to the following: (i) new fees and services will be coterminous with the preexisting License Term (either Initial Term or renewal term); (ii) Service fees will be the then current, generally applicable license fee; and (iii) any changes made in the middle of a billing month will be charged in full for that billing month. WordStream.com reserves the right to modify its fees and charges and to introduce new charges at any time, upon at least 30 days prior notice to you, which notice may be provided by e-mail. All pricing terms are confidential, and you agree not to disclose them to any third party.

Billing and Renewal

WordStream.com charges and collects in advance for use of the Service. WordStream.com will automatically renew and bill your credit card or issue an invoice to you each year on the subsequent anniversary or as otherwise mutually agreed upon. The renewal charge will be equal to the Service fee in effect during the prior term, unless WordStream.com has given you at least 30 days prior written notice of a fee increase, which shall be effective upon renewal and thereafter. Fees for other services will be charged on an as-quoted basis. WordStream.com's fees are exclusive of all taxes, levies, or duties imposed by taxing authorities, and you shall be responsible for payment of all such taxes, levies, or duties, excluding only United States (federal or state) taxes based solely on WordStream.com's income. You agree to provide WordStream.com with complete and accurate billing and contact information. This information includes your legal company name, street address, e-mail address, and name and telephone number of an authorized billing contact and License Administrator. You agree to update this information within 30 days of any change to it. If the contact information you have provided is false or fraudulent, WordStream.com reserves the right to terminate your access to the Service in addition to any other legal remedies. All invoices and payment to WordStream will be in US $. If you believe your bill is incorrect, you must contact us in writing within 60 days of the invoice date of the invoice containing the amount in question to be eligible to receive an adjustment or credit.

View the Wordstream PPC total here: http://www.wordstream.com/ppc-tutorial

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posted by Jody @ Wednesday, September 16, 2009  
Facebook Adds @ Replies a la Twitter
Monday, September 14, 2009
Rolling out over the next few weeks, the new Facebook tagging feature lets you alert someone to your post by writing @ followed by their name. As you type, the name appears from a drop down menu for you to select. Lots of recent updates with Facebook including the social networking site taking strides in real time search with Facebook Lite (lite.facebook.com) a slimmed-down version of the old site.

It appears as though Facebook is not taking the success of Twitter's popularity lightly. Having said that Facebook has always been one to do its own thing. They're not necessarily trying to compete directly with Twitter. I think that they'e realized that there are some pretty cool benefits for users of Twitter in terms of real-time search and the like. While Twitter is a micro-blogging service, Facebook provides more of a total social networking environment for users to hang out and find information about their friends, family and co-workers.

Internet speed is changing how we do everything. Facebook is quick to realize this and is trying to provide their users on a global basis the ability to efficiently and effectively use their service. The fact is incorporating the @ feature is the most Twitter-like feature that Facebook has rolled out as of yet.

More information can be found here:

Facebook vs. Twitter? I'm not so sure. You can enjoy a lot more than 140 characters on Facebook.

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posted by Jody @ Monday, September 14, 2009  
Some Google News from the Past Week
Friday, September 11, 2009
Google is an innovative company, we all know that. So it's no surprise that they continue to make incremental changes to their vast offerings including their advertising platform and their search results. Case in point, a couple of changes that happened this week that are worth mentioning.
  1. Google Makes their Search Box Bigger - The bigger search box will show both on the home page and on the top of Google’s search results pages. Google’s Marissa Mayer says the bigger search box is better because the text you type is larger, and the Google Suggest dropdown text is also bigger.

  2. Google Experiments with "Universal Results" within Google Product Search - the GoogleBase blog announced earlier this week that they are including relevant and high quality YouTube video reviews on a number of our product pages in Google Product Search. Videos include reviews from sources like USA Today, Wired, and Digital Trends, and they appear above the "Similar Items" section of the page.

  3. Google Maps team shares thoughts on category spamming - The Google Maps team referred to the Google Maps Listing Guidelines as they relate to categories cramming and spamming are as follows:

    • When entering categories, use only those that directly describe your business.
    • Do not submit related categories that do not define your business. For example, a taxi company might properly categorize itself as “Airport Transportation”, but it would be inaccurate to also use the category “Airport”.
    • Also, please use each category field to enter a single category. Do not list multiple categories or keywords in one field.

  4. Google adds Google Voice message to Gmail - this is kind of cool, as Google states, think of it as Gmail for your phone calls and text messages. http://gmailblog.blogspot.com/2009/09/new-in-labs-play-google-voice-messages.html

  5. Google looks to invest in mirror technology - to help reduce the cost of building solar thermal plants, Google has been looking at material for reflective surfaces and mirrors for cheaper solar power. Sounds like a pretty interesting initiative. Google is hoping to have a viable technology to show internally in a couple of months.
As we mentioned there are always lots of things going on at Google, many of which are not related to Search directly.


posted by Jody @ Friday, September 11, 2009  
Top 20 Google Blogs for Use in 2009
Wednesday, September 09, 2009
Even as 2009 comes to a close, there are still companies questioning the value of blogging. Well one of the most successful companies to leverage blogging is none other than Google. A couple of years back, we posted our list of what we thought were the top 50 Google blogs. Our extensive list included blogs from Google employees as well as official Google blogs.

We thought that it would be fun to revisit some of Google's top blogs, if anything else to provide our readers with a great resource for some of the great Google related blogs that are out there. The following list highlights twenty of our favorite Google blogs that you might want to check out when your get a chance.

Top 20 Google Blogs for Use in 2009

#20. Google Docs Blog - http://googledocs.blogspot.com. Looking to learn more about Google Docs? This blog is a great resource for all things Google docs and features cool post such as this one on using Google Docs to manage a website redesign.

#19. Google Earth Blog - http://gearthblog.com/. Interestingly enough the Google Earth blog made our list two years ago at the same #19 position. There is something to be said for consistency. The Google Earth blog always features some great information with timely updates such as the release of Google Earth 5.1 announced earlier today.

#18. google.org blog – http://blog.google.org. News and notes from Google’s philanthropic arm. Covering everything from energy efficiency to health issues, the Google.org blog is another great source of diverse information.

#17. Google Reader blog - http://googlereader.blogspot.com. Want to learn more about feeds, feed readers and Google's feed reader? Check out this blog from Google.

#16. Google Lat-Long Blog - http://google-latlong.blogspot.com. Informative blog from the Google Earth and Google Maps team. Find information on Google Maps, Google Maps API and Google Maps Gadgets on Google's Lat Long Blog.

#15. Google Gmail Blog - http://gmailblog.blogspot.com. Learn more about Google's email service including things such as Google voice messages in Gmail.

#14. Google Online Security Blog - http://googleonlinesecurity.blogspot.com. The latest news and insights from Google on security and safety on the Internet.

#13. Google's Open Source Blog - http://google-opensource.blogspot.com. News about Google's Open Source projects and programs.

#12. Google Testing Blog - http://googletesting.blogspot.com. Google decided to start this blog to share their experiences with the rest of the developer community, so that they can learn about some of your smart solutions to the same sorts of problems.

#11. Google's Macs Inside Google Blog - http://googlemac.blogspot.com. Learn about items such as how iPhone and iPod touch users can sync their Gmail contacts with Address Book in Mac OS X 10.5. Now with Mac OS X 10.6.

#10. Google Base Blog - http://googlebase.blogspot.com. Looking to optimize your listings in Google Base? Check out the Google Base Blog to learn about things such as linking your checkout and base accounts.

#9. Google's Research Blog - http://googleresearch.blogspot.com. The latest news on Google Research.

#8. Google Finance Blog - http://googlefinanceblog.blogspot.com. News for the investor in you. For any of you who like to keep on top of the financial side of things, the Google Fianance blog is just for you. This blog features great updates from the Google Finance team and covers the latest information on items such as the recent launchof Google Domestic Trends on Google Finance. This launch was inspired by Hal Varian, Google's chief economist's research on using Google Trends data to predict economic indicators. Cool stuff indeed.

#7. Matt Cutts: Gadgets, Google and SEO - http://www.mattcutts.com/blog. Google's SEO guru Matt Cutts posts about Google algorithm updates, SEO tips and the like. A great resources for SEOs and webmasters alike.

#6. Google's Inside Adwords blog - http://adwords.blogspot.com. Looking to learn more about Google AdWords? On the Inside AdWords blog, you can find news, tips and information all about the sponsored search side of things. Another great resource from Google.

#5. Google Analytics blog – everything (well almost) that you want to know about Google Analytics can be found on this blog. Since 2006, the Google Analytics blog has been a great resource for webmasters and analytics experts to learn and understand about the latest with Google Analytics.

#4. YouTube Blog - http://youtube-global.blogspot.com. Looking to learn more about video optimization or just want to gain a better understanding of the second largest search engine out there? (Yes YouTube is now the second largest search engine...). The YouTube blog is a great resource for all things video.

#3. Google News Blog – http://googlenewsblog.blogspot.com. Yet another entry from the Universal Search family. The official blog from the team at Google News. Released in June 2007, dealing with issues regarding how Google News works, why they do things the way they do and, of course, what they can do better. Just about every member of the Google News team will be posting, so when you read about a new feature on Google News, you'll be getting it from the person who built it.

#2. Official Google Blog - http://googleblog.blogspot.com. Yup the official Google blog... 'nuff said.

#1. Google Webmaster Central Blog - http://googlewebmastercentral.blogspot.com. Our favorite blog as the official Webmaster Central blog is an outstanding resource for search marketers, SEOs, webmasters and site owners. Learn about everything from the crawling and indexing of your site, to how to get more out of image and news search optimization. Yet another fantastic resource from Google.

For a list of additional Google blogs, check out:
Google's blog directory: http://www.google.com/press/blogs/directory.html


posted by Jody @ Wednesday, September 09, 2009  
Three Things to Consider When Creating Natural Search Dashboards
Tuesday, September 08, 2009
Dashboards are meant to provide quick insight into the progress of a campaign or task that one is undertaking. Unlike reports, which tend to be more specific and as a result can involve substantial amounts of data. Dashboards should be simple and easy to read and understand by anyone who reviews the dashboard.

When it comes to measuring your online success, we use dashboards that are usually in the form of complex spreadsheets, consisting of pivot tables, charts, graphs and multiple tabs of data. Sounds simple? Well the fact is that many dashboards do not convey the data in a simple, quick to read manner. Especially when it comes to nature search. Really when it comes down to it, there are three items that should be conveyed in a natural search dashboard:

1. Organic Traffic aka Traffic from Natural Search. Examine this metric by total and/or break it down by search engine.
2. Branded vs. Non-Branded Traffic - determine where your audience is coming from. Is your brand as strong as you think it is, or are people arriving on your site by torso and long-tail keyword queries?
3. Conversions from Natural Search - is your traffic from natural search generating revenue? At the end of the day, it is all about your return on your investment.

Your natural search dashboard should report trending on the above three metrics as this can illustrate the success, or lackthereof that you may be experiencing.


posted by PlanetNim Caretaker @ Tuesday, September 08, 2009  
My Favorite YouTube Video
Thursday, September 03, 2009
You know I have seen a lot of YouTube clips over the years, but this may very well be my favorite. Some of you may know that the legendary rock band Kiss is releasing a new album on October 6th. They have released the first song entitled "Modern Day Delilah". It's sounds pretty fresh for a band that released their first album way back in 1974.

So I came across this highly entertaining video of little 4 year old Jonah drumming to "Modern Day Delilah". This video is killer. This little guy is pretty amazing. You're going to love this clip. Check it out at: http://www.youtube.com/watch?v=ibNAekwZtdI

The little guy must be a Kiss fan, here's a clip of him drumming along to Kiss' "Rock n Roll All Nite": http://www.youtube.com/watch?v=nxSOctm2E2M

He also plays along with Kiss' "Cold Gin": http://www.youtube.com/watch?v=EhA-H0Tufzs

He has a site that is set to be launched shortly http://www.jonahrocks.com/

This little guy is amazing. You will be seeing a lot of him in the future.

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posted by Jody @ Thursday, September 03, 2009  
7Search and Relevad Form Strategic Distribution Partnership that Expands its PPC Reach
DES PLAINES, IL – 7Search, a leading pay-per-click search engine and advertising network, announced it has formed a strategic traffic and advertisement distribution partnership with Relevad Corporation, which leverages semantic search and natural language processing to provide large volumes of high-quality traffic. The announcement was made by Charles Meyer, 7Search Business Development Director.

“This is a new and exciting addition to the 7Search Pay-Per-Click search and advertising network. By working with Relevad and incorporating their innovative ReleStar Semantic Ad Exchange Platform, we move further ahead of the technological curve,” Meyer said.

Meyer explained that because of its advanced semantic keyword analytics platform, Relevad provides excellent traffic/ad association and overall yield optimization. “7Search was eager to partner with Relevad because of their advanced technology. The ReleStar platform delivers targeted, relevant traffic to our advertisers,” Meyer explained. “Not only that, but Relevad’s four years of experience serving major network operators, publisher aggregators, and domain parking partners will be the foundation for a very successful partnership for everyone involved – especially 7Search advertisers.”

Yakov Kamen, founder and chief executive officer of Relevad, said that Relevad is excited about the new partnership as well. “We’re very happy to partner with 7Search, which provides us excellent search services, advertiser relationships and technical and business support.”

About 7Search.com: 7Search.com has been a leading pay per click search engine advertising and affiliate network since our inception in 1999 and is dedicated to providing value and service for online businesses. Continually recognized as a premier online advertising solution and a respected Web partner network, 7Search has provided thousands of Web businesses with an economical and measurable opportunity to obtain Internet traffic and generate revenue through their online presence. For more information about the 7Search PPC advertising network, please visit www.7search.com.

About Relevad Corporation: Relevad Corporation is a semantic keyword analytics technology and platform company. Relevad has created the largest search engine agnostic Keyword Data Center and developed a Universal Platform for deep keyword and unstructured text analysis. Relevad also built the ReleStar semantic ad exchange platform that allows traffic and ad providers to optimize their ad-placement economics. For more information about Relevad and Relevad’s Semantic Ad Exchange, please visit www.relevad.com and www.relestar.com


posted by Jody @ Thursday, September 03, 2009  
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