Subscribe to Marketing Jive
 Subscribe to our feed.
Marketing-Jive, formerly SEO-Space, was established in 2006 and since then we have noticed significant increases in both traffic and feed subscribers. If you want to promote your business to thousands of visitors who understand digital marketing, you’ve come to the right place. Sign up and start receiving qualified leads right now. Your ad will be visible on every unique page on our blog.
Glossary of SEO Terms
  • SEO Terms A-C
  • SEO Terms D-F
  • SEO Terms G-I
  • SEO Terms J-L
  • SEO Terms M-O
  • SEO Terms P-S
  • SEO Terms T-V
  • SEO Terms W-Z
  • Enquiro's Online Marketing Glossary
Search Engine Market Share (US)
Organic Search / SEO Tips
Why Blended Search is Important to Google Caffeine
Wednesday, August 19, 2009
With Google's recent announcement about their infrastructure update which they are calling "Caffeine", the need for timely and useful content becomes even more important. One of the reasons why Google is upgrading their "infrastructure" is to be able to provide richer, more relevant results quicker. This is something that Google has been working on for a while even prior to their launch of Universal Search a few years back.

In the Spring of 2007, Google announced their Universal Search features where they began showing rich media and different types of results within the typical 10 blue links that users were accustomed to seeing on a Search Engine Results Page (SERP). These Universal (or blended) results included items such as:
  • Image Results
  • Video Results
  • News Results
  • Book Result
Since then, we have continued to see other types of blended results appear in Google's results including everything from local search results to shopping results. The reason for this is that Google is trying to return the most relevant result to the user. Factor in timeliness and you have an even more relevant experience for the searcher.

Enter Real-Time Search

There has been a lot of discussion as of late about real-time search. With the emergence of Twitter as an online force to be reckoned with, the ability to acquire information in real time is extremely appealing to the online world. Especially with the rise of the digital native. That is those people who are 27 years old or less and have grown up with the Internet and in the digital age. Digital natives want timely and useful information. They are Twitterers and are active bloggers with Facebook accounts et al. They spend a lot of time online in one manner or another.

Part of the appeal of Twitter is the fact that information can be exchanged pretty much in real time. With 140 characters, Twitter asked the world "what are you doing?" and the world responded, and they responded immediately. Real-time search is future of search. Why then would Facebook go out and acquire FriendFeed? The answer is for their real-time search functionality. With Facebook improving their Search to become more Twitter-like, Google needed to announce an upgrade to their search functionality as well.

Google is working to update their infrastructure to provide quicker, more relevant results. This is where blended search comes in. How often have to done a search in Google to find a couple of news results featured in the prime organic space of the SERP? Or, depending on the nature of your query, your results are returned with shopping results or a recent video. News results appear in the prime real estate of the page because Google has determined that these results are the most relevant based on that particular search query. Blended search results are important for this reason. Searchers are no longer looking for (or expecting) to find ten blue links. They want information that is accurate and in real-time.

The accuracy is another story, but it is no secret that engines such as ASK and Yahoo have been working on semantic search for a while now. The Search Engines, Google included, are working to understand what the user's intent is when they perform a search query. In the near future, the engines will be able to predict and perhaps determine every possible way that a user came to arrive at their query. From there, the engines will provide results beyond ten blue links (i.e. blended results) that factor in location and intent.

Blended Search is not just important to Google Caffeine. Blended search is important to the transformation of search and to the semantic nature of searchers. ASK Jeeves was way ahead of their time when they instructed users to enter a question and their search engine provided an answer or at least pointed them in the direction of the answer to the question. Question and answer technology and clustering technology such as that from Teoma (ASK) will continue to evolve, just as Google is evolving with their infrastructure.

For online marketers the need to optimize your content for blended search is a no- brainer. It is not just about creating a web page anymore. It is about providing a richer, social experience. Blended search does this and will continue to do so in the immediate future.

Labels: , ,

posted by Jody @ 2:30 PM  
  • At 12:25 PM, Blogger Insurance Software said…

    Great article. More than likely there is less competition for image and video than Web traffic giving us another opportunity to get to the top.

Post a Comment
<< Home
Top B2B Blogs   
Invesp landing page optimization
About Me

Name: Jody
Home: Kelowna, BC, Canada
About Me: SEO guy by day, family man 24/7.
Previous Posts
Marketing Jive Vault of Posts
Online Marketing Resources
  • Optimizing for Blended Search
  • Search Engine Guide
  • WebProNews Canada
  • Official Google Blog
  • Yahoo Search Blog
  • Search Engine Watch
  • 100% Organic
  • Global Thoughtz
  • B2B Marketing Blogs
  • Silicon Valley Gateway
  • Guy Kawasaki
  • Church of the Customer Blog
  • Marketo's Big List of B2B Blogs
Blogs We Like
Hockey Fanatic
30-Five: Parenting Tips
Ask.com Blog
Comparison Engines
Matt Cutts

Yahoo Search Blog

Add to Technorati Favorites

Marketing Jive Home


Subscribe | | Advertise | Site Map

Add to GoogleAdd to My Yahoo!Add to BloglinesAdd to NetvibesAdd to Windows Live