Yesterday, SEMPO Institute, the distance learning division of SEMPO, (Search Engine Marketing Professional Organization), http://www.sempo.org/, announced it is adding two new courses to its popular Effective Search Marketing online classes: “Linking and Brand Management” and “Social Media.”

Both courses are live online and available for immediate registration at https://www.sempoinstitute.com/search-marketing-enrollment/default.aspx
The courses are part of SEMPO Institute’s Effective Search Marketing series and are $299 each.

“SEMPO Institute’s growing menu of short courses fits the demands of busy search marketers who want to hone in on a particular topic that correlates with their job responsibilities, in order to increase their skills and add even further value to their client work,” says Adam Cohen, partner in Rosetta, a leading U.S. interactive agency, and a member of SEMPO’s Social Media course review team.

As an organization, SEMPO is addressing the impact of the proliferation of social media, from an education and editorial perspective. SEMPO recently released the first in a series of point-of-view opinions, this one focusing on social media. It is accessible at http://www.sempo.org/learning_center/editorials.

Effective Search Marketing: Linking and Brand Management will teach you:

• Internal and External Linking
• Links with Content
• Anchor Text
• Backlinks
• No-Follows
• Strategies for Inbound Links
• Tactics to Attract Links
• Brand Reputation Methods
• Tools for Brand Reputation Management

Tracking Competitors

Effective Search Marketing: Social Media Marketing will teach you:

• The Role of Social Media
• 15 Ways to Optimize Your Twitter Profile
• Keyword Research
• Keyword Strategy and Governance
• Optimizing Social Media for Universal Search
• Engagement Strategy
• Defining Goals
• Measuring and Monitoring Social Media
• Tracking Competitors

Labels: SEMPO, social media