 As part of a sound blended search optimization strategy, you should be optimizing your press and news releases. For the simple reason of reach, properly optimizing your news releases can help drive some additional traffic to your web site and provide yet another touch point for reaching your target audience.
Of course, when optimized properly, your news releases can get listed in Google News and Yahoo News thereby reaching a wider audience. As Google communicates,
If you'd like your news site or blog to be included in Google News, please send us the URL and we'll be happy to review it. Please note, however, that we can't guarantee we'll be able to include your site in Google News.
More on submitting your content to Google can be found here.
Getting listed on Yahoo News is not quite as simple, however you can get listed in Yahoo News by leveraging third party press release distribution options. As Yahoo states:
All press releases available on Yahoo! originate from other sources. We can't take individual press releases and add them to our service.
If you're interested in having your corporate press releases show up on Yahoo!, please contact PR Newswire, Business Wire, PrimeZone, or Market Wire. For Canadian corporate press releases, please get in touch with Canadian Corporate News, Canada Newswire, or BCE Emergis.
So with the launch of Microsoft Bing, how can you get your news into Bing news? Well according to Brett Yount, Program Manager | Bing Webmaster Center, they currently hand-pick news for their Bing News vertical. If you would like to submit your site for review, please email . Additional updates can be found in Bing community forums.
Labels: Bing News, blended search optimization, news release optimization
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