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As we reported in our last post, the comparison of Microsoft Bing to Google are really starting to pick up. Some sources were suggesting that Bing was gaining market share while others mentioned that Bing was gaining in popularity but not at the expense of the other major search engines. June 2009 data compared to the previous month as reported by notable sources illustrate the following trends with regards to Bing's market share:
comScore: 8.4%, up from 8.0%
Compete: 6.2%, up from 6.5%
Hitwise: 5.25%, down from 5.64%
Nothing substantial here really. With all of the hype about Bing, we would expect some larger increases would we not? Well let's be honest we are talking about Microsoft and their search offering. I would suspect we actually start seeing Bing's popularity decline as summer search activity dies down. Danny Sullivan makes a good point when he mentions that regular search activity occurs in the fall not in the summer.
The popularity of Bing or (lack thereof) remains to be seen, but as Microsoft's promotional efforts for Bing wrap up, will the search engine live up to the hype? Is there enough viral buzz about Bing to take them to the next level of popularity with searchers? I somehow doubt it. Early reports suggest that even with the marketing blitz being used by Microsoft, it is unlikely that Bing is stealing market share from Google or Yahoo. At this point Bing is definitely no threat to Google and perhaps never will be a threat to Google's domination in Search. As an aside, it will be interesting to see how Google fares with the announcement that they are launching their own operating system. Perhaps Google is the Microsoft killer that many have been looking for over the past decade.
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