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Microsoft Bing: What Happened to Kumo?
Monday, June 01, 2009
So Windows Live Search is evolving. Please welcome Microsoft Bing, the latest in Microsoft's Search offering. http://www.bing.com/.

According to reports from the Bing community, Bing was created based on the understanding of Searchers and their needs. As a result the Bing (preview) was launched to address three apparent trends in Search:
  1. Information Overload - ok I can appreciate that. There remains a lot of duplicate content and fluff out there and depending on my query I do expect to find timely and relevant results to help me find the information that I am looking for. Does this mean that Bing has less pages in their Index than say Google or Yahoo?

  2. Search Failure - according to Microsoft the "back" button is one of the most popular clicks in Search. Well we know that is true for Microsoft's past attempt at search engines. Relevancy is not something that has been closely associated with Microsoft's search products in the past. Based in Microsoft's data, Analysis of search usage data across all search engines (using their toolbar logs) shows that only about half of searches are successful on the first query and click.

  3. Complex Tasks and Decision Making - people are turning to search engines not only for information, but to help them complete complex tasks and make decisions. Engagement is no longer with a web page, people are looking for video, financial data, timely news and are looking for information that will help them complete an action.
According to the Bing team, they are looking to:
  • Deliver the best results
  • organize the search experience
  • simplify common tasks and help users make informed decisions
Initial reports indicate that folks like Bing, but are still waiting to see some great innovation.

Using Bing, we tried a search for a few terms including:

Las Vegas
Marketing Jive
car insurance
Enquiro Research
b2b search engine marketing
2009 stanley cup finals

Overall the results were not that bad. It will be interesting to see how searchers react to Bing.

Resources on Bing

User Needs, Features and the Science behind Bing - Bing Blog
Bing is here!
Microsoft Bing: Much better than expected | Webware - CNET
Bing Virtual Presskit
Out of the starting gates, Microsoft's Bing is off to an early start‎
Early reviews of Microsoft's Bing search engine - Seattle Times
Microsoft's Bing is live - Business Week
10 Things To Learn About Microsoft Bing - IT ProPortal.com
Thoughts On Microsoft's Bing - SearchNewz
Microsoft’s New Try At Search Is Live - Google Blogoscoped
Microsoft’s New Bing Search Engine Now Live In “Preview” - Search Engine Land
Go Bing Yourself, Right Now - TechCrunch

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posted by Jody @ Monday, June 01, 2009  
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