I was at a B2B Summit last week in Chicago and missed out on some of the fireworks that has transpired in the world of SEO. In case you missed it, last week, Google announced that they have changed the rules on nofollow. According to Google's Matt Cutts, "... Google will no longer allow webmasters to build up link juice and funnel it to certain pages. If nofollow is used on links, the other pages wont get a PR boost " instead they'll just receive the same PR value they would have, if all the links were followed..."
This is big news. Perhaps not for those who have not leveraged page rank sculpting as of yet, but for many who have used this advanced SEO tactic, news of the Google announcement has caused a bit of a ripple. While page rank sculpting is not new, many have been employing it since 2007, it has again has become an online marketing buzzword during the past week or so. Many industry folk are still trying to figure out the ramifications.
Danny Sullivan over at Search Engine Land had a great post on the whole thing:
Google Loses “Backwards Compatibility” On Paid Link Blocking & PageRank Sculpting
Within the post there are a number of links to great resources on Page Rank and Page Rank Sculpting including:
- Sculpting Your PageRank For Maximum SEO Impact - http://searchengineland.com/sculpting-your-pagerank-for-maximum-seo-impact-12982
- What Is Google PageRank? A Guide For Searchers & Webmasters - http://searchengineland.com/what-is-google-pagerank-a-guide-for-searchers-webmasters-11068
- Appropriate Uses of nofollow Tag - Google Groups
- Nofollow Makes News at SMX Advanced
- Nofollow Management Changes & PageRank Sculpting
- Wikipedia's entry for "nofollow"
Labels: nofollow, page rank sculpting