|Article by Sweta Sharma
Social Media and Internet Marketing
The world of marketing and internet has been taken by a storm called Social Media. Even if you think you are not a part of this bandwagon, unknowingly you have been actively contributing to this hysteria.
I wasn’t regular with ‘Social Media’. So I thought. Of course, I do use Facebook to keep in touch with friends, LinkedIn to network on the professional arena, Picasa to post pictures. After scratching my head a bit, I recall that I do post a few questions now and then and do not shy away from commenting when I read someone’s blog. Wait, should I be counting YouTube in?
Few months back, I was bit by this bug called ‘Twitter’. One of my friends happens to be the most followed person in India and soon all I could hear was ‘Tweets’ rather than words. Twitter had enthralled my social circle so I got myself a twitter account. Within a few days I was followed by a hundred strangers.
Surprisingly, I was enjoying myself. I didn’t need to keep pace with the news; I had the latest updates on topics of my interest. I could get an answer to my question in less than a minute. Most importantly, I could talk about my products and services directly with the consumer. I could get their feedback and converse with them in real time. Needless to say, the traffic at my website doubled in no time.
Social Media as defined by Wikipedia:
Communication has been a part of our existence and Social Media is adding another dimension to it. Companies are actively increasing their participation on the web. The golden rule of marketing is being rewritten by digital words and the companies not embracing social media are bound to be killed by competition.
Being a social media user and to use social media efficiently are two different things. Apart from time and patience, one needs to have the right skills to be able to create a buzz. You might end up spending more time in networking and marketing than you’d expect. This would also mean deviating from your core competencies.
Article by Sweta Sharma
Sweta Sharma is COO of InRev, a Web Information Company with interest in Social Media. InRev is among the most connected companies through Social Media globally with its CEO @leplan being the most followed person in Twitter in South Asia.
InRev has interests in Social Media and has a Twitter Account Management service, Buzzom. Buzzom also serves clients with Social Media Marketing packages. These packages are flexible and can be customized to suit the needs of your business. For more information on the Social Media Services, please visit http://www.buzzom.com/SMedia.aspx
Labels: Social Media Internet Marketing