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Twitter Acquisition Rumours
Thursday, April 23, 2009
For the past couple of months you have no doubt heard about the various rumors that Google is going to purchase Twitter or that Facebook is going to acquire Twitter. Yes with success and popularity comes benefit, but there also comes rumors. Twitter love it or hate it, is the latest Internet darling and as a result people are becoming engaged with the microblogging service. We had previously posted some twitter demographics to illustrate the growth and usage of Twitter.

Early adopters are in a panic as Oprah and Ashton Kutcher attempt to bring Twitter mainstream. Recent adopters are still trying to determine the value of Twitter and Guy Kawasaki continues to use Twitter as a marketing channel for his business. So what about all of these acquisition rumors?

Nanette Marcus posted an intersting article about "5 companies that should buy Twitter". The post includes insight from a few folks as to why Google, Microsoft, Facebook, MySpace and shoul purchase Twitter. Some of the ideas presented include:
  • Microsoft could enable Twitter to partner seamlessly with big and small companies alike
  • If Facebook bought the company, imagine if users were able to tweet from the FB pages they visited
  • Google could rank websites with an algorithm based on the number of people that have tweeted about that site
  • MySpace could allow Twitterers to include a link to a song they were listening to at that moment
Reid Carr talks about the thought of Microsoft buying Twitter. Evan Gerber discusses why Facebook may try yet again to acquire Twitter. Rodney Rumford examines the fact that "Google is so yesterday" and should look at acquiring Twitter for a number of reason. Larry Weintraub declares that if anyone should have Twitter, it should be MySpace. Finally Denise Zimmerman discusses the opportunities should Yahoo purchase Twitter. Yahoo could use to Twitter to help with personal and poratable search experiences. Hmm not a bad idea actually. Zimmerman goes on to suggest the the price tag for Twitter may not be in the same ballpark as what Yahoo can offer. As she states, Yahoo "can't afford to pay to be "cool".

Five interesting takes fueling the rumors that Twitter may soon become property of another. Normally I would suggest not to hold your breath, but it appears that everything (or everyone) has a price. Is Twitter simply the flavor of the week? Well if you ask the folks from Oprah's camp, they might not admit to it, but they are drinking the Twitter Kool-Aid. As one suggested via a comment:
Celebrities are flocking to twitter because they see it as a place to market themselves to a captive audience. They don't get the social part, but they do understand "media."
Our thoughts exactly.

You can find us on Twitter at: http://twitter.com/marketing_jive


posted by Jody @ Thursday, April 23, 2009  
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About Me
Name: Jody
Home: Kelowna, BC, Canada
About Me: SEO guy by day, family man 24/7.
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