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Twitter Demographics - 2009
Tuesday, March 03, 2009
Everywhere it seems I look online, it's Twitter this and Twitter that. You've no doubt heard about the recent Skittles Twitter campaign.

Skittles, a candy produced by Mars Incorporated, created a bit of an online uproar on March 1 when they made a dead simple, yet effective change to their web home page, www.skittles.com. Instead of a rainbow-colored product site as one would expect, users saw a Twitter feed for the search term Skittles. The page was superimposed by an intercept survey asking users for their age, and acceptance of a simple terms and conditions statement:

"Just a heads up: Any stuff beyond the Skittles.com page is actually another site and not in our control. This panel may be hovering over the page, but SKITTLES isn’t responsible for what other people post and say on these sites. Click the box below to acknowledge that you know SKITTLES isn’t responsible for that stuff."

Twitter is getting a lot of hype right now. So is everyone now on Twitter? Well according to Quantcast data there are over 4 million monthly Twitter visits each month. In addition:
  • 53% of Twitter users are female
  • 47% of Twitter users are in the 18-34 age range. Another 31% are in the 35-49 age range
  • 75% of Twitter users have no kids at home. Makes sense, as these users are too busy twittering to have a family life...
  • Twitter attracts a less affluent audience as 49% of users earn less than 60K per year, no doubt a result of the younger user base.

So what does this mean for online users? Is Twitter the next Facebook or is it a simple fad that will be gobbled up by a Microsoft or a Google? It has experienced some explosive growth over the past year, to the tune of over 812% according to Compete.com data:

Source Compete.com.

While Twitter appears to be the flavor of the week (sorry Skittles people), Facebook continues to experience 22 times more visits than Twitter. Yes that's 22 times more visits to Facebook than to Twitter.

So we kow that Twitter is popular in North America and the UK, but what about other parts of the world? According to Twitter 60% of their traffic is from outside the US, with Japan being responsible for 39%, Spain 11%, UK 10% and Canada 7%.

Twitter's global reach will be even greater as they launch in other major markets such as India and South America. The ability to broadcast your stream of consciousness apparently appeals to the masses. Is this really the best way that we can spend our time? Seeking "online fame" by posting updates every 17 minutes on Twitter?

If that is the case, feel free to follow us on Twitter @marketing_jive. In all seriousness, do we really want our children spending more time online? Doesn't anyone play sports anymore, or play in a band or do some sort of activity that is not online related? Or is Twitter just a quick way to let us know what you are doing in between those activities? Will the novelty of Twitter continue or will Twitter users quickly become bored and adopt the next online flavor of the week? No offense, but I don't care what the millions of Twitter users are doing and while it's nice to be "in the loop" as to what the people I am following on Twitter are up to, I'd rather be doing something more constructive. It almost scares me to think that the masses are flocking to social networks like Facebook and Twitter. Children are digital natives and are missing out on so many great things outside of these social networks. It kind of reminds me of the song "April 2031" by the band Warrant.

They say the sky used to be blue
I don't quite believe it.
It's probably always been
The color that it is.
And there were cotton candy clouds.
And birds to fly through it.
Just stories we all love to tell our kids.

So I'll close my electronic door
And keep the cold outside.
And hug my aluminium pillow so tight.
And pray the radiation
Doesn't make me sick tonight.

No more sky and no more trees.
April 2031
No more oxygen to breathe.
April 2031
No more hate and no more war.
April 2031
Nothing left worth fighting for.
April 2031.

Warning: Images in Video Clip may offend some viewers.

They say there used to be a wind
That wasn't caused by fans
I wonder how it would have felt in my hair
And the nuclear ring
Around the moon was caused by man
If it was, then it's much too late to care

So I'll put my safety goggles on
And gaze out at the sun
As the artificial atmostphere machines
Give off a constant hum
In a world that's cold and peaceful, april 2031

No more sky and no more trees.
April 2031
No more oxygen to breathe.
April 2031
No more hate and no more war.
April 2031
Nothing left worth fighting for.
April 2031.

As far back as Veitnam,
We should have learned our lesson.
But we closed our eyes
And sent our sons away.
And they told us we were winning
As they sold more ammunition.
Some were angry,
Most just looked the other way.

And the night's illuminated
By the endless glowing sand
That swallowed all the oceans
And choked off all the land.
In a world beyond resuscitation
Even by God's hand

No more mountains no more sea
April 2031
No more you and no more me
April 2031
No more music no more songs
April 2031
No God left to blame it on
April 2031

No more children playing
April 2031
No more need for praying
April 2030 One


posted by Jody @ 12:57 PM  
  • At 5:50 AM, Anonymous Matt Churchill said…

    I've looked at Twitter demographics in India on my blog: http://geetarchurchy.wordpress.com/2009/05/17/india-twitter-demographics/

    Let me know what you think!

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