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For those of you attending SES New York this week, here are a couple of sessions being promoted by the folks at SES.
Preview the new AdWords interface
Wednesday March 25, 10:45am-12:00pm
Google believes in releasing new products and features early and often, and a few months ago we began testing a new interface for AdWords intended to make campaign management faster, clearer, and more intuitive. The set of features included in the new interface has grown substantially since our initial announcement. Now we'd like to invite you to preview the new AdWords interface live at SES and tell us what you think!
Ariel Bardin and Angela Lai, AdWords product and engineering leads, will take you on a tour of the new interface, showcasing new features and demonstrating how the new interface can make day-to-day campaign management more efficient. We'll close with an extended Q&A where you can share your feedback and ideas directly with the AdWords team. Finally, all session attendees will receive priority access to the new interface, so be sure to bring your AdWords Customer ID.
Maximizing Your Website's ROI
Wednesday March 25, 4:00pm-5:15pm
Your business probably spends a tremendous amount of time, resources, and capital on your website development and online advertising initiatives. Yet, for many organizations, the most challenging aspect is to retain visitors and convert them into buyers. Google's web search engine has set a high bar for relevance, speed, and ease of use. Unfortunately, most sites don't meet these high expectations: 85 percent of site searches don't return what the user sought, and 80 percent of visitors will abandon a site if search functionality is poor (Jupiter Research).
To help maximize ROI, Google offers a variety of tools that website owners can leverage to. Join Google at this informative session to learn how you can better utilize Google Site Search to maximize the return on your website investment.
Speaker - Alex Torres, Product Marketing Manager, Google Enterprise
Facebook Workshop: Harnessing the Social Graph
Wednesday March 25, 2:15pm-3:30pm
Facebook's easy-to-use ad system enables any marketer to precisely reach the right people at the right time. Come to the Facebook session on Wednesday, March 25 at 2:15 p.m. to learn how you can effectively harness the social graph. We'll also be available for one-on-one meetings in booth 1226 in the expo hall. If you would like to schedule a meeting with one of our representatives to talk about how you can leverage and optimize your advertising on Facebook, please email [email protected]
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