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Zappos Does it Right with Twitter
Wednesday, January 07, 2009
The other day we posted about five great resources about Twitter. So as we continue with our adventures in Twittering, we can across a company that makes great use of Twitter. Many of you may be familiar with the name Zappos. This company like no other gets social media. They understand social networking like no other company that I have ever seen. To say that I am impressed with them is an understatement.

Zappos for those of you not in the know, is simply a company that sells shoes. That's it, that's what they do. In fact, I believe the name "Zappos" was derived from a Spanish word meaning shoes. What the company is more popular for is their level of customer service that they provide to their customers. As they say at Zappos:

At Zappos.com, Customer Service Is Everything. In Fact, It's The Entire Company.

The company has been known to go over and above the call of duty on numerous occassions. If you could describe a fun company, Zappos might just come to mind. Check out this video snippet for more on the fun filled antics that the company participates in. From an online perspective Zappos is ahead of most when it comes to promote their brand and creating viral buzz. Especially when it comes to using Twitter.

Zappos Does it Right with Twitter

The company is one of the best that I have seen leveraging Twitter. In fact they have created their own Twitter section as a sub-domain on their site (http://twitter.zappos.com/) where you can:
For the record, the official Twitter page for Zappos is http://twitter.com/zappos. The Beginner's Quick Start Guide is awsome. It's complete with tips and advice on using Twitter. The cool thing about it, is that it's not full of technical or geeky jargon. It's truly a great resource for learning how to use Twitter. It includes some real life examples from the Zappos CEO as to how useful Twitter was for him after he first signed up.
So here's an example where Twitter came in handy for me when I first started using it. I would twitter "I'm at bar X" and it would be broadcast to my Twitter network. A couple of my friends happened to be close by, so they stopped by and we had a drink. Pretty cool.
Included is a simple 10 step process for signing up and using Twitter. This is great stuff for people new to Twitter.

If you go to http://twitter.zappos.com/employees you see that at the time of this writing, 435 Zappos employees are currently on Twitter. There are nearly 21, 000 people following Zappos on Twitter. Zappos definitely does it right with Twitter.

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posted by Jody @ Wednesday, January 07, 2009  
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Home: Kelowna, BC, Canada
About Me: SEO guy by day, family man 24/7.
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