Subscribe to Marketing Jive
 Subscribe to our feed.
Marketing-Jive, formerly SEO-Space, was established in 2006 and since then we have noticed significant increases in both traffic and feed subscribers. If you want to promote your business to thousands of visitors who understand digital marketing, you’ve come to the right place. Sign up and start receiving qualified leads right now. Your ad will be visible on every unique page on our blog.
Glossary of SEO Terms
  • SEO Terms A-C
  • SEO Terms D-F
  • SEO Terms G-I
  • SEO Terms J-L
  • SEO Terms M-O
  • SEO Terms P-S
  • SEO Terms T-V
  • SEO Terms W-Z
  • Enquiro's Online Marketing Glossary
Search Engine Market Share (US)
Organic Search / SEO Tips
Zappos Does it Right with Twitter
Wednesday, January 07, 2009
The other day we posted about five great resources about Twitter. So as we continue with our adventures in Twittering, we can across a company that makes great use of Twitter. Many of you may be familiar with the name Zappos. This company like no other gets social media. They understand social networking like no other company that I have ever seen. To say that I am impressed with them is an understatement.

Zappos for those of you not in the know, is simply a company that sells shoes. That's it, that's what they do. In fact, I believe the name "Zappos" was derived from a Spanish word meaning shoes. What the company is more popular for is their level of customer service that they provide to their customers. As they say at Zappos:

At Zappos.com, Customer Service Is Everything. In Fact, It's The Entire Company.

The company has been known to go over and above the call of duty on numerous occassions. If you could describe a fun company, Zappos might just come to mind. Check out this video snippet for more on the fun filled antics that the company participates in. From an online perspective Zappos is ahead of most when it comes to promote their brand and creating viral buzz. Especially when it comes to using Twitter.

Zappos Does it Right with Twitter

The company is one of the best that I have seen leveraging Twitter. In fact they have created their own Twitter section as a sub-domain on their site (http://twitter.zappos.com/) where you can:
  • check out Zappos employee tweets on Twitter
  • check out Zappos employees who use Twitter
  • review Zappos' Beginner's Quick Start Guide and Tutorial to Using Twitter
For the record, the official Twitter page for Zappos is http://twitter.com/zappos. The Beginner's Quick Start Guide is awsome. It's complete with tips and advice on using Twitter. The cool thing about it, is that it's not full of technical or geeky jargon. It's truly a great resource for learning how to use Twitter. It includes some real life examples from the Zappos CEO as to how useful Twitter was for him after he first signed up.
So here's an example where Twitter came in handy for me when I first started using it. I would twitter "I'm at bar X" and it would be broadcast to my Twitter network. A couple of my friends happened to be close by, so they stopped by and we had a drink. Pretty cool.
Included is a simple 10 step process for signing up and using Twitter. This is great stuff for people new to Twitter.

If you go to http://twitter.zappos.com/employees you see that at the time of this writing, 435 Zappos employees are currently on Twitter. There are nearly 21, 000 people following Zappos on Twitter. Zappos definitely does it right with Twitter.

Labels: ,

posted by Jody @ Wednesday, January 07, 2009  
    Post a Comment
    << Home
    Top B2B Blogs   
    Invesp landing page optimization
    About Me
    Name: Jody
    Home: Kelowna, BC, Canada
    About Me: SEO guy by day, family man 24/7.
    Previous Posts
    Marketing Jive Vault of Posts
    Online Marketing Resources
    • Content Marketing & Website Analysis
    • Digital Marketing Services
    • Optimizing for Blended Search
    • Search Engine Guide
    • WebProNews Canada
    • Official Google Blog
    • Yahoo Search Blog
    • Search Engine Watch
    • 100% Organic
    • Global Thoughtz
    • B2B Marketing Blogs
    • Silicon Valley Gateway
    • Guy Kawasaki
    • Church of the Customer Blog
    • Marketo's Big List of B2B Blogs
    Blogs We Like
    Hockey Fanatic
    Ask.com Blog
    Comparison Engines
    Matt Cutts

    Yahoo Search Blog

    Add to Technorati Favorites

    Marketing Jive Home


    Subscribe | | Advertise | Site Map

    Add to GoogleAdd to My Yahoo!Add to BloglinesAdd to NetvibesAdd to Windows Live