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Yahoo Announce New CEO; Sue Decker is Out
Wednesday, January 14, 2009
Well word came yesterday that Yahoo (YHOO) has finally selected a new CEO to replace Jerry Yang. The troubled Search Engine will now look to Carol Bartz to lead Yahoo in a new direction, which will not be easy. Bartz comes to Yahoo after being named the Executive Chairman of Autodesk in 2006, and previous to that leading Autodesk as CEO for 14 years.

Also announced was that after nearly nine years with Yahoo, President Sue Decker is resigning after a transition period. According to the official press release from Yahoo,
Jerry Yang said, "I couldn't be more pleased with the Board's choice of Carol Bartz as CEO and look forward to returning to my former role as Chief Yahoo. I believe Carol is the ideal person to take Yahoo! forward and I will be honored to be a resource to assist her in any way she finds helpful. I believe Yahoo!'s best years are still ahead of it. For the past 14 years, I have poured all of my energies into this great company -- and I hope to keep contributing to its success for many years to come."
Of course the rumors of a Microsoft / Yahoo merger have instantly resurfaced which was one of the items that Mr. Yang was strongly opposed. Contratry to what most analyst are saying, I have a lot of respect for Jerry Yang who fought the good fight and refused to give aways his company that he built to Microsoft (if you can call the original offer of $45 billion giving away). Many believe that it is only a matter of time before Microsoft scoops up Yahoo's Search business. Probably not to improve Search as a service but for access to the advertisers. If Microsoft was concerned with the Search experience, don't you think that would have offered a better Search product by now?

Yahoo continues to be the number two Search Engine (after Google) with just over a 20% market share in North America, based on data from ComScore.

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posted by Jody @ Wednesday, January 14, 2009  
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